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Apr 2, 2010
No smiles - just blank stares at Apple centre
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I SIGNED up with a recent SingNet broadband promotion that offered an Apple computer as a gift. While SingNet's service was prompt and excellent, redemption at Apple's Ion Orchard centre left me cold.
When I arrived at the Apple store, I was directed to the concierge counter to collect the computer. There was no queue. The counter staff ignored me and I wondered if I was at the right place. There were no smiles or greetings.
After a while, someone helped me get a queue number and I was served. The counter assistant stared at me blankly when I produced the letter of redemption. No smile or greeting.
I asked if I could upgrade the computer. She pointed to a leaflet on the counter and asked me to read it. Again, no smile. The information I needed was in a three-line paragraph at the bottom of the page. By then, I was horrified by the poor service.
After this ordeal, I have these questions.
First, do SingNet customers deserve bad service because they are not direct customers of Apple?
Second, is it not basic manners to look at a customer?
Perhaps SingNet should consider redemption of gifts at its own counter to ensure accountability and good service. This whole promotional exercise leaves SingNet customers feeling like poor cousins.
Angelia Boey (Madam)
No smiles - just blank stares at Apple centre
<!-- by line --><!-- end by line -->
<!-- end left side bar --><!-- story content : start -->
I SIGNED up with a recent SingNet broadband promotion that offered an Apple computer as a gift. While SingNet's service was prompt and excellent, redemption at Apple's Ion Orchard centre left me cold.
When I arrived at the Apple store, I was directed to the concierge counter to collect the computer. There was no queue. The counter staff ignored me and I wondered if I was at the right place. There were no smiles or greetings.
After a while, someone helped me get a queue number and I was served. The counter assistant stared at me blankly when I produced the letter of redemption. No smile or greeting.
I asked if I could upgrade the computer. She pointed to a leaflet on the counter and asked me to read it. Again, no smile. The information I needed was in a three-line paragraph at the bottom of the page. By then, I was horrified by the poor service.
After this ordeal, I have these questions.
First, do SingNet customers deserve bad service because they are not direct customers of Apple?
Second, is it not basic manners to look at a customer?
Perhaps SingNet should consider redemption of gifts at its own counter to ensure accountability and good service. This whole promotional exercise leaves SingNet customers feeling like poor cousins.
Angelia Boey (Madam)
