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https://sg.news.yahoo.com/finance/video/why-taylor-swift-economy-isnt-064021337.html
Why the Taylor Swift economy isn't real
Reuters Videos
Updated Thu, 27 June 2024 at 2:40 pm SGT
Why the Taylor Swift economy isn't realScroll back up to restore default view.
STORY: :: Balazs Koranyi, Chief ECB correspondent
"There has been a lot of hype about the massive benefits that the Taylor Swift concert tour will bring to Europe. But there's just one problem: 'Swiftonomics' is not real."
"I decided to do a case study in Stockholm. Stockholm is one of the places where Taylor Swift has already come through. The concerts were in May. We already have some real numbers.
And I thought Sweden would tell us if this benefit is actually there. And you know, there is a benefit.
Something like 180,000 people attended her three concerts in Stockholm, and that generated about 850 million Swedish crowns of revenue, that would be about $81 million."
Why the Taylor Swift economy isn't real
Reuters Videos
Updated Thu, 27 June 2024 at 2:40 pm SGT
Why the Taylor Swift economy isn't realScroll back up to restore default view.
STORY: :: Balazs Koranyi, Chief ECB correspondent
"There has been a lot of hype about the massive benefits that the Taylor Swift concert tour will bring to Europe. But there's just one problem: 'Swiftonomics' is not real."
"I decided to do a case study in Stockholm. Stockholm is one of the places where Taylor Swift has already come through. The concerts were in May. We already have some real numbers.
And I thought Sweden would tell us if this benefit is actually there. And you know, there is a benefit.
Something like 180,000 people attended her three concerts in Stockholm, and that generated about 850 million Swedish crowns of revenue, that would be about $81 million."