A newsy bit of thai real estate
New condos down, prices up
Published: 8/08/2015 at 12:02 AM Bangkok Post
Newspaper section: Business
Bangkok’s condominium market saw a 21% reduction in project launches in the first half of 2015, but average prices rose by 35% as developers turned their attention to the medium- and high-priced segments, says consultancy Plus Property.
New projects posted a sell-through rate of 61% — almost equal to the 60% reported in the second half of last year — with midtown zones such as Phra Khanong-On Nut, Ratchadaphisek-Lat Phrao and Chatuchak-Bang Sue posting the best rates at 87%.
The market is expected to be stable in the second half of this year, while the high-end segment will continue to show lively activity thanks to consistently strong purchasing power across its customer base.
“The first half of 2015 saw 44 new condominium project launches in Bangkok comprising 20,052 units and representing a 21% decline from the second half of 2014, which had 56 new projects with 22,491 units,” managing director Poomipak Julmanichoti said.
“Demand in the first six months accounted for sales of 12,165 units, representing a sell-through rate of 61%.
“Meanwhile, new-launch prices have risen by 35.1% to 131,000 baht a square metre.”
Units priced from 100,000 to 200,000 baht per sq m were the top performers with a sell-through rate of 84%, followed by those costing more than 200,000 baht at 60% and those priced less than 100,000 baht at 49%.
A zone-based analysis found midtown areas had the best sales rates.
This was driven by convenient skytrain and subway transit, moderate prices lower than those of inner-city developments, a burgeoning rental market with higher returns than in central Bangkok and a wider customer base covering both cash and loan buyers with no household debt issues and high loan approval rates.
Inner zones such as Rama IV-Silom-Sathon, Ratchathewi-Phaya Thai, Asok-Phetchaburi and upper Sukhumvit came second with a 60% sell-through rate, while outer Bangkok, covering Bang Na, Thon Buri and Don Muang-Min Buri, had a 46% rate.
While inner developments did not post the best sell-through rate, many projects successfully sold their entire supply of units within a matter of days including The Monument Sanam Pao (by Sansiri); Nimit Langsuan (by Pace Development); and Klass Siam and Ashton Residence 41 (by Ananda Development).
Low sell-through rates were probably caused by projects with mismatches between features — such as unit size, material choices, unit designs or developer reputation — and demand.
Consumers are remarkably savvy when it comes to choosing a condo, and developers find it necessary to conduct a thorough analysis of the situation before putting a new project on sale.
If the analysis proves accurate, the result is fast sell-through rates.
“The property market in the second half of 2015, especially the condo segment, will likely show stable but unspectacular growth due to gradual economic improvement,” Mr Poomipak said.
“Regardless, high-end projects are likely to perform best, as customers in this segment still have strong purchasing power and high demand including buyers seeking long-term investments or assets for inheritance.
“The increasingly limited availability of projects in this range will also spur demand across all buyer types.
“One key factor developers need to consider is how their project designs match up with the needs of buyers in each area. Zones with high rental demands often have different styling preferences compared with areas with high proportions of residential buyers.”