Kopi + Roti + Eggs = $2, "super duper" offer but only for first 200 per outlet and only on SAF day. Really... don't offer better lah, still need $2.. and once a year nia. More like an insult than appreciation.. sibei tulan and sad at the same time.
Imagine the debate when brainstorming this offer up:
A: "Make it free for NSmen?
B: "No, make them pay, why free? Serve NS can eat for free? Think charity ah?"
A: "Then all NSmen?"
B: "NOOOO Lah!! Siao!! Strictly 200 per outlet"
A: "But it's only once a year to show appreciation on SAF Day...."
B: "You nao pai ah! This is just a marketing ploy lah! 200 enough liao, want to eat cheaper, wake up early early and Q"
A: "Ok, noted"
C: "Make the portions smaller, only Kopi-O and Teh-O, no C and Gao, cant change milo, horlicks or hot milk.."
http://www.safra.sg/Indulge/Promotions/Dining-Corner/Toast-Box.aspx