it's targeted towards the meat eaters segment where mentally they can't forego the smell and taste of seared and charbroiled beef and other fatty meats but wish to gradually get away from animal based products, either for health reasons, eco-friendly reasons, or personal reasons, such as change of belief to not farm and harm animals. it's also for those semi-rednecks in heartland america who are becumming more educated and conscious due to sexposure and reliance on social media. if they wish to attract friends and likes on fb or instagram, posting a video on eating a real charbroiled ribeye steak can be hated and scorned at. fb and ig are flooded by animals lovers, militant vegans, and eco warriors. like i said, just capturing 6.9% of the meat market in america is huge. and they are hoping that semi-rednecks using social media will influence the rednecks, and very soon the heartland of america can be conquered. ah nehs who are vegans will never eat beyond meat stuff, as they are used to eating lentils, chickpeas, lice, and potatoes in a sludgy mess. however, when you invite them plus others not used to curry sludge to a "vegan" bbq, these fake meats will cum in handy to keep the traditional bbq atmosphere.