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Interesting Info: How well-known brands got their names
- Thread starter cooleo
- Start date
Brand Singapore - Sang Nila Utama named this tiny island Singapura (Lion City), that is where Singa our Courtesy Lion comes about. We are briefly called Temasek by some sultan... That where Temasek Holdings get it's name...
Our gahment paid alot of $$$ marketing and advertise our "Singapore" to the rest of the World!
Our gahment paid alot of $$$ marketing and advertise our "Singapore" to the rest of the World!
I only know ADIDAS stands for All Day I Dream About Sex
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Gentlemen,
We need to think of a short but memorable name for our cooperative.
For inspiration,
Think of our great leader.
Think of his vision.
Done?
Wah, so fast! Incredible!
You all came up with the same word?
We will use it but must jumble up the letters
Cannot be so obvious mah..
That's how
was named in a secret meeting a long time ago.
The brand
was inspired by this christening methodology.
We need to think of a short but memorable name for our cooperative.
For inspiration,
Think of our great leader.
Think of his vision.
Done?
Wah, so fast! Incredible!
You all came up with the same word?
We will use it but must jumble up the letters
Cannot be so obvious mah..
That's how
The brand
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And you know why "Kwanon"?
The founder was a devotee of the Goddess of Mercy "Kwan Im".
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FairPrice and Comfort, yes, by Devan Nair. Income, no, it was by Goh Keng Swee. At that time of starting union co-operatives, the name Income gave rise to the name Wellcome for the retail side. NTUC Wellcome and SILO (Singapore Independent Labour Organisation) were merged (or rather, NTUC aquired SILO) later to become NTUC FairPrice. In those days, SILO was the supermarket co-operative and NTUC Wellcome was the department store co-operative. Comfort came later when NTUC decided to start a taxi co-operative too after the government abolished individual ownership of taxi.
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