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Just the other day, it was reported that a local politician said this:
"In highlighting the mindset of youths today, Dr Maliki said that the Singaporean dream of possessing the 5Cs – cash, car, credit card, condominium and a country card membership – was “in the past” and that millennials are developing their own definition of success.
He added that the youths want to be excited about where they live, work and play, encapsulated by the You Only Live Once (YOLO) attitude."
That got me thinking and I think I’m well qualified to comment on this as part of the generation in between the ones who aspired to have 5Cs and the youths that Dr Maliki had in mind. In fact, by examining my generation, it becomes pretty clear why youths today make the choices they do.
The generation that aspired to have the 5Cs was the generation that grew up in the late 80s/early 90s. This was the generation that experienced the “Asian Miracle” which culminated in the Asian Financial Crisis of ’97.
Why did everyone want the 5Cs?
The reasons why those five objects became aspirational goods is a 90s thing.
Cash is pretty self-explanatory. From time immemorial, more cash has always equalled more wealth. As for cars, they were included in the list simply because cars are expensive in Singapore. It was true in the 90s and it’s true today.
Credit cards were also aspirational goods as qualifying for a credit card used to mean that you had a certain level of income. Condominiums were also a hit not so much because they come with amenities such as tennis courts and swimming pools. It’s more of the fact that in Singapore, almost everyone stays in public housing. Condominiums were a sign that one had escaped the drudgery of public housing.
Lastly, the country club. Country clubs used to be the place to see and be seen. Spending time on the golf course was both a way to do business and a sign that you didn’t need to be stuck behind a desk.
So, why have the 5Cs fallen out of favour?
More at https://www.domainofexperts.com/2018/06/why-are-singapore-youths-no-longer.html
"In highlighting the mindset of youths today, Dr Maliki said that the Singaporean dream of possessing the 5Cs – cash, car, credit card, condominium and a country card membership – was “in the past” and that millennials are developing their own definition of success.
He added that the youths want to be excited about where they live, work and play, encapsulated by the You Only Live Once (YOLO) attitude."
That got me thinking and I think I’m well qualified to comment on this as part of the generation in between the ones who aspired to have 5Cs and the youths that Dr Maliki had in mind. In fact, by examining my generation, it becomes pretty clear why youths today make the choices they do.
The generation that aspired to have the 5Cs was the generation that grew up in the late 80s/early 90s. This was the generation that experienced the “Asian Miracle” which culminated in the Asian Financial Crisis of ’97.
Why did everyone want the 5Cs?
The reasons why those five objects became aspirational goods is a 90s thing.
Cash is pretty self-explanatory. From time immemorial, more cash has always equalled more wealth. As for cars, they were included in the list simply because cars are expensive in Singapore. It was true in the 90s and it’s true today.
Credit cards were also aspirational goods as qualifying for a credit card used to mean that you had a certain level of income. Condominiums were also a hit not so much because they come with amenities such as tennis courts and swimming pools. It’s more of the fact that in Singapore, almost everyone stays in public housing. Condominiums were a sign that one had escaped the drudgery of public housing.
Lastly, the country club. Country clubs used to be the place to see and be seen. Spending time on the golf course was both a way to do business and a sign that you didn’t need to be stuck behind a desk.
So, why have the 5Cs fallen out of favour?
More at https://www.domainofexperts.com/2018/06/why-are-singapore-youths-no-longer.html