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The campaign is called "Woke Wednesday", and the press release on Nov. 17 described the reasoning behind the name as such:
"'Woke', a word of action popularised by the Gen Z, means being acutely aware of various social issues and taking action on such concerns to strive for something better. Back-dropped by the myriad factors of global pandemic, climate change, rising world population against the decreasing rate of food production globally, the dire need for Singapore to innovate itself as a centre of urban food production and to diversify our food sources have emerged in the recent years.
Hence, the conversation on sustainability, food security and nutritional health should start young. A national outreach programme developed by LIFE3, 'Woke Wednesday' aims to champion an 'Ecotarian' diet, consisting of food in a sustainable way which does not harm the environment and at the same time, improves nutritional health."
It aims to raise public awareness on sustainability, food security and nutritional health issues, starting with schools.
Under the campaign, Westwood Primary School students will get to try Halal dishes cooked with LIFE3's plant-based protein, Peasy, every Wednesday.
https://mothership.sg/2021/11/westwood-primary-school-plant-based-food/