[Video] - Britney Spears, Beyonce, Pink as Female Gladiators in Pepsi Advertisement

[UltimaOnline]

The challenge was to recreate the Coliseum and a crowd of 50,000 in the computer. The first 5 rows of the coliseum and associated people were shot for real and the rest is computer graphics imaging. What made this project more challenging than the usual crowd replication scenario was the fact that we were going to be relatively close, at film resolution and with a panning camera creating a fair degree of parallax. We shot about 50 extras against a green screen and with some in-house software scattered them around the auditorium randomly with random offsets and colour correction. The auditorium itself was built conventionally in the computer with textures from the set and other pictures shot on location in Rome. Final Gathering was used in the rendering of it.

But frankly, Coke still tastes much better than Pepsi.

Advertising Agency: BBDO Paris Production Co: Radical Media Director: Tarsem Compositor: Tom Sparks @ Play
Glassworks Team: 3D Lead: Alastair Hearsum 3D: Daniel Jahnel, James Mann, Mikko Martikkinen R&D: Robin Carlisle Producer: Jay Lichtman

 

[AhMeng]

But frankly, Coke still tastes much better than Pepsi.

Yes.. Pepsi has a strange fake taste.