Contrary to popular belief, EV sales grew more in 2024 than 2023
Jameson Dow | Jan 14 2025 - 2:32 am PT
In 2024, the world sold 3.5 million more EVs than it did in the previous year, according to a new report by Rho Motion. This increase is
larger than the 3.2 million increase in EV sales from the previous year – meaning that EV sales aren’t just up, but that the rate of growth is itself increasing.
However, an entire year of false political, media and industry statements might have had you thinking otherwise.
You’ve probably heard this lie many times over the course of more than a year: that, supposedly, EV sales are in trouble, and are slowing drastically.
This myth has been pushed by many, in many forms, with varying levels of wrongness. The position has been so pervasive that it might as well be universal – it has been taken as accepted fact that EV sales are down, even though they simply aren’t.
Sometimes it has been an intentional distortion from actors who oppose the growth of clean-air vehicles (as in an article in The Times UK, owned by climate criminal Rupert Murdoch, which was
forced to issue a retraction yesterday), but the attitude has become so pervasive that many have repeated it unthinkingly, without actually looking at the data. And thus this misinformation has become oft-repeated common knowledge, despite being incorrect.
But today, Rho Motion, an electric vehicle research consultancy, is out with a new report showing what
we knew all along – that EV sales are still growing strongly.
No, EV sales didn’t slow
One form of this misinformation says that EV sales are down – which is to say that fewer people are buying EVs now than were in the past. This is phenomenally untrue – per the data at the end of the year (and quarterly data mid-year as well,
as we pointed out), EV sales grew and set records in every territory around the world in 2024 except Europe, where they were down just 3%.
Rho Motion’s report, out today, shows that EV sales increased in all regions other than Europe, and across the globe as a whole. China experienced the largest growth at 40%, with North America growing by 9% and the “rest of the world” growing at 27%.
But even the European numbers are misleading, given that European EV sales were mostly up outside of its largest country Germany, which saw a decrease due to the country ending EV incentives in late 2023, leading to a pull-forward in demand and subsequent drop in sales.
But outside of that
one region, driven largely by an end in incentives in
one country, the rest of the world’s regions, and the globe itself, saw a drastic increase in EV sales.
This rise happened despite the world’s largest EV maker, Tesla, seeing its
first sequential decline in sales since 2011, dragging down a market that may have otherwise risen even faster. Tesla’s sales drop was driven less by overall EV disinterest, as proven by continued EV growth across the world, and more by
stale models and an
incompetent CEO who has
abandoned the mission of the company and
cozied up with anti-EV interests, thus
turning away customers.
No, EV sales
Another, lighter form of misinformation repeated throughout the last year stated that EV sales
growth has slowed. There’s a difference between this statement and saying that sales are down – many headlines described EV sales as falling, cooling, slowing, etc., but
those words would apply to a decrease, when in fact EV sales increased.
EV sales “growth” is different, and after so many people lied saying that EV sales were going down, some instead took the lighter position that EV sales would simply not grow as much in 2024 as they had in 2023. The suggestion here was that the rate of change of EV sales (that is, the
second derivative of sales numbers) would reduce, and that
that signaled trouble.
But we now know that even
that assertion is wrong.
Looking into Rho Motion’s data for the last couple years, the world sold 17.1 million plug-in cars in 2024. In 2023, the world sold 13.6 million, and in 2022, the world sold 10.4 million. Rho Motion’s numbers do include both BEVs and PHEVs, but not cars without a plug.
Let’s look at the difference between those numbers. In 2023, EV sales grew by 3.2 million units across the world. But in 2024, EV sales grew by 3.5 million, which for those in the back is in fact a bigger number than 3.2 million.
This means that not only did EV sales grow in 2024, but the rate of growth even went up on a unit basis.
This rise in growth is obscured by using percentages rather than raw numbers (showing 31% growth in 2023, but 25% in 2024, as these numbers do), because any number that starts small and rapidly grows will inevitably experience lower percentage growth over time.
If, for example, your company sold 100 units in one year, then 1,000 units in the next, then 9,000 units in the next year, you would clearly understand that the third year is your best year in sales, and your biggest year of growth, as you added +8,000 unit sales compared to the previous year’s +900 unit sales growth.
But if you look at it on a percentage basis, your growth just went down from +900% to +800%. Even though your company is clearly doing increasingly better, you’ve added far more employees than ever before, your revenues are at an order of magnitude they’ve never reached before, etc., someone who is looking for
impossible, infinitely-continuing exponential growth could try to look at this and claim that your company is doing worse than it was.
So, even these arguments focusing on slower sales growth are misleading. EV sales went up in 2024, and they went up by
more than they did in the previous year. Some of us thought at the beginning of 2024 that this may end up being the case, even in the face of all this disinformation from anti-EV forces in media, industry and politics. Those of us who predicted that are vindicated, now that all the cards are on the table.
Gas car sales are in long-term decline
Meanwhile, one thing that all of these headlines ignore is that gas car sales
are in long-term decline.
Among all the false focus on EV sales throughout the year, relatively fewer headlines have noted that global gas car sales
hit their peak in 2017, have not hit that peak again, and likely will never hit that peak again. They’re down about a quarter from that peak, and show no signs of recovering, as it’s likely that any increase in vehicle sales will be taken up by growth in EV sales, not gas car sales.
So the growth in EV sales should look even stronger when compared to the long-term weakness of gas car sales.
This is great news for the world, and for everyone’s health, as gas cars create pollution that
damages every organ in the body, kills
millions of people per year, and is a primary driver of climate change which is already causing an uptick in
natural disasters and
threatens to displace over a billion people.
Of course, cars themselves, regardless of powertrain, still have numerous other negative environmental effects, and a
shift to micromobility and
mass transit would be even more environmentally preferable. But as long as gas cars are unfortunately still being made, seeing them trend downward and be replaced by vehicles that don’t spew poison from their tailpipes during every second of operation should be cause for celebration for all living things on Earth.
But what isn’t great is that, even with today’s news showing how false all of these headlines have been throughout the year, we’re not sure any of this is going to stop in our current
post-truth era. The lies have not just been proven wrong today, but were wrong all along – EV sales weren’t down at any point over the course of the last year, but people kept ignoring the data and saying it.
Why does it matter? These lies influence policy – and cause more pollution
All of this matters because these constant incorrect statements have caused changes in plans for both automakers and governments who are pulling back their EV targets, and because it contributes to incorrect consumer perceptions which in turn actually
can affect demand, all of which dooms humanity to worse
health and
climate outcomes.
Early on as this pattern of lies started to show itself in the media, David Reichmuth of the Union of Concerned Scientists suggested that one motivation behind the false headlines could be to
influence regulations. The idea goes that, by pretending EV sales were “cooling,” despite that they were not, automakers could convince governments to pull back on their future commitments, thus allowing them to
continue business as usual instead of having to put in effort to make actually good cars that don’t poison everything around them.
But those regulations already passed and
timelines were loosened after automaker whining, so congratulations, you got what you wanted. You get to do little to change, you
left open the door for new entrants to take over your industry, and you get to poison people a bit more for a few more years. You can stop lying now.
And yet, the headlines continued, and so many outlets continued to push the same false narrative that they had for more than a year claiming that EV sales are down. Some number of consumers who hear these constant falsehoods may have their EV buying decisions delayed as a result, which could in turn have suppressed EV sales below the even higher level that they might have been at without so much incorrect reporting.