What's in a condo name? More than you can imagine
Fiona Chan, Property Reporter
Mon, Aug 27, 2007
The Straits Times
IF PROPERTY developer Lippo Group had its way, the condominium it is building in Kim Seng Road would be called Trinity rather than Trillium.
But
the group's original application for 'Trinity Towers' was deemed too 'religious' by the authorities, revealed Lippo's executive director Thio Gim Hock.
'It was rejected because it had religious connotations. They even said not to bother to appeal,' he said. The three-tower project was renamed Trillium, after the name of a three-petal flower.
Now, as Lippo and other developers gear up to launch a slew of new condos, they are cracking their heads over what to name them. It may seem like a small problem, but unexpected rejections such as the one Lippo received can make the task surprisingly knotty.
http://www.asiaone.com/Business/My+Money/Property/Story/A1Story20070829-23530.html
