From my blog Singapore Alternatives
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_97gTacH4hNg/SN3Et41ccQI/AAAAAAAAAIk/E6V1H3Nz5Qs/s1600-h/mtrtrain.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/_97gTacH4hNg/SN3Et41ccQI/AAAAAAAAAIk/E6V1H3Nz5Qs/s400/mtrtrain.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5250569033213571330" /></a>
A few weeks ago, I have given my first public speech at Hong Lim Park with regards to our "World Class" Transport System which is organized by TOC (The Online Citizens).
The following are the few points I raise and I have added a few thoughts thereafter. My whole speech central around the following 4 points.
1) Business Model
2) Economic Model
3) Efficiency
4) City-town planning
<span style="font-weight:bold;">Business Model</span>
1) Transport companies should not focus on getting profit from fares along. In fact, if any transport companies think that it could make huge profits by charging higher fare, then the CEO should be sacked. If you have noticed, transport companies in HK, especially MTR, even the mini-bus, earns quite a bit from advertising. The business model should be similar to free software or services provided by Internet companies.
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_97gTacH4hNg/SN3EHue6LzI/AAAAAAAAAIU/NfDyydhe7lw/s1600-h/mtr+advert1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_97gTacH4hNg/SN3EHue6LzI/AAAAAAAAAIU/NfDyydhe7lw/s400/mtr+advert1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5250568377599668018" /></a>
The focus of public transport companies should be focusing to increase their customers' ridership. This is basically because advertising dollars depends on the number of commuters using their public transport services. With the prospect of increase in commuters, companies will be more willing to advertise their products with these public transport companies. This is the main reason why even Internet companies could make huge profits even without charging the massive usage of their services and software by the users. Examples are Yahoo, Google, MSN....etc. The list goes on.
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_97gTacH4hNg/SN3D9EHg_gI/AAAAAAAAAIM/jfckoXsLuQo/s1600-h/mtradver3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_97gTacH4hNg/SN3D9EHg_gI/AAAAAAAAAIM/jfckoXsLuQo/s400/mtradver3.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5250568194428567042" /></a>
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_97gTacH4hNg/SN3Et41ccQI/AAAAAAAAAIk/E6V1H3Nz5Qs/s1600-h/mtrtrain.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/_97gTacH4hNg/SN3Et41ccQI/AAAAAAAAAIk/E6V1H3Nz5Qs/s400/mtrtrain.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5250569033213571330" /></a>
A few weeks ago, I have given my first public speech at Hong Lim Park with regards to our "World Class" Transport System which is organized by TOC (The Online Citizens).
The following are the few points I raise and I have added a few thoughts thereafter. My whole speech central around the following 4 points.
1) Business Model
2) Economic Model
3) Efficiency
4) City-town planning
<span style="font-weight:bold;">Business Model</span>
1) Transport companies should not focus on getting profit from fares along. In fact, if any transport companies think that it could make huge profits by charging higher fare, then the CEO should be sacked. If you have noticed, transport companies in HK, especially MTR, even the mini-bus, earns quite a bit from advertising. The business model should be similar to free software or services provided by Internet companies.
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_97gTacH4hNg/SN3EHue6LzI/AAAAAAAAAIU/NfDyydhe7lw/s1600-h/mtr+advert1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_97gTacH4hNg/SN3EHue6LzI/AAAAAAAAAIU/NfDyydhe7lw/s400/mtr+advert1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5250568377599668018" /></a>
The focus of public transport companies should be focusing to increase their customers' ridership. This is basically because advertising dollars depends on the number of commuters using their public transport services. With the prospect of increase in commuters, companies will be more willing to advertise their products with these public transport companies. This is the main reason why even Internet companies could make huge profits even without charging the massive usage of their services and software by the users. Examples are Yahoo, Google, MSN....etc. The list goes on.
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_97gTacH4hNg/SN3D9EHg_gI/AAAAAAAAAIM/jfckoXsLuQo/s1600-h/mtradver3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_97gTacH4hNg/SN3D9EHg_gI/AAAAAAAAAIM/jfckoXsLuQo/s400/mtradver3.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5250568194428567042" /></a>