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Survey shows Singaporeans spending more on home entertainment
Posted: 09 March 2009 2020 hrs
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SINGAPORE: A recent study on the impact of the economic crisis on consumer attitude and behaviour showed that four in ten Singaporeans have cut back on out-of-home entertainment.
They were also spending less on social outings with friends, toys and gadgets, and taxi rides. Nearly a third, or 32.3 per cent, said they had increased spending on entertainment at home.
Those who were surveyed said they were spending more on cigarettes, text messaging and home deliveries as well.
Called "Trading Up, Trading Down", the survey which polled 300 consumers, business owners and shoppers was conducted by advertising, marketing and corporate communications company BBDO/Proximity Singapore from October to December last year.
The study also showed the emergence of a more cautious consumer – someone who researches more on products, plans further ahead, and is more sensitive to deals and promotions.
In terms of age groups, the younger consumers tended to be more resilient in their spending. They continued to spend on out-of-home entertainment, social outings, mobile and Internet communications.
They were also almost half as likely as other age groups to switch to a less premium brand when it comes to fashion apparel, IT equipment and alcohol.
- CNA/so
Survey shows Singaporeans spending more on home entertainment
Posted: 09 March 2009 2020 hrs
Photos 1 of 1
SINGAPORE: A recent study on the impact of the economic crisis on consumer attitude and behaviour showed that four in ten Singaporeans have cut back on out-of-home entertainment.
They were also spending less on social outings with friends, toys and gadgets, and taxi rides. Nearly a third, or 32.3 per cent, said they had increased spending on entertainment at home.
Those who were surveyed said they were spending more on cigarettes, text messaging and home deliveries as well.
Called "Trading Up, Trading Down", the survey which polled 300 consumers, business owners and shoppers was conducted by advertising, marketing and corporate communications company BBDO/Proximity Singapore from October to December last year.
The study also showed the emergence of a more cautious consumer – someone who researches more on products, plans further ahead, and is more sensitive to deals and promotions.
In terms of age groups, the younger consumers tended to be more resilient in their spending. They continued to spend on out-of-home entertainment, social outings, mobile and Internet communications.
They were also almost half as likely as other age groups to switch to a less premium brand when it comes to fashion apparel, IT equipment and alcohol.
- CNA/so
