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more lies from ST. more sinkie lies.
SINGAPORE youths feel rooted to the country and do not desire to leave, a series of surveys by social networking website Habbo has found.
Furthermore, despite being well travelled, this 'Generation Z' (Gen Z) - made up of 12- to 18-year-olds - does not appear to have as strong a desire as their predecessors, Generation Y, to have a go at living abroad.
This could be because they enjoy material comforts and there are more opportunities in Singapore now than 15 years ago, said Mr Ken Lim, the Singapore country manager of Sulake, the company behind Habbo.
Conducted in July and August, each of the eight surveys had an average of 1,100 Singapore teenagers, who are registered Habbo users, participating.
The survey questions were developed and the results analysed by Launch Group, a communications agency.
The findings showed that Gen Z's ultimate career goal is to enjoy their work, not earn a lot of money, become famous or climb the corporate ladder.
This is different from previous generations, and could be because Gen Z, having grown up in material comfort, see a career as something they should enjoy, instead of something necessary to ensure their livelihood, Mr Lim said.
Gen Z are also all about going green: About 95 per cent of respondents agree that it is their responsibility to take care of the environment, and over three quarters also care about whether their family is purchasing green products.
In fact, two in three recycle every chance they can. More than half have donated to carbon-offset programmes. 'I always use both sides of a piece of paper, and I'm trying to make a habit of not taking long showers,' said student Eileen Chua, 17.
Unsurprisingly, Gen Z say that, in choosing a job or employer, they wish to work for an organisation that is environmentally-conscious. Their main source of knowledge about the environment is the media, followed by school and teachers, parents, then discussions among friends, the survey found.
The survey findings indicate that, when it comes to toys, the Internet is also their favourite research tool, followed by getting information from TV programmes and making an actual visit to a shop.
Almost one in five Gen Z-ers spends up to $300 a month on toys, mostly doled out by their parents. The favoured toys are game consoles and gadgets, such as cellphones and music players.
'The good thing about researching online is (that) you get to hear a lot of opinions, from people who own a certain product,' said student Jonathan Leow, 16.
Seven in 10 Gen Z-ers polled spend at least three hours a day online. With tech-savvy Gen Z's preference for doing their own research on products of interest, social-media platforms - which enable users to share information - become a useful marketing tool for advertisers to tap on, said Mr Lim. -- mypaper
SINGAPORE youths feel rooted to the country and do not desire to leave, a series of surveys by social networking website Habbo has found.
Furthermore, despite being well travelled, this 'Generation Z' (Gen Z) - made up of 12- to 18-year-olds - does not appear to have as strong a desire as their predecessors, Generation Y, to have a go at living abroad.
This could be because they enjoy material comforts and there are more opportunities in Singapore now than 15 years ago, said Mr Ken Lim, the Singapore country manager of Sulake, the company behind Habbo.
Conducted in July and August, each of the eight surveys had an average of 1,100 Singapore teenagers, who are registered Habbo users, participating.
The survey questions were developed and the results analysed by Launch Group, a communications agency.
The findings showed that Gen Z's ultimate career goal is to enjoy their work, not earn a lot of money, become famous or climb the corporate ladder.
This is different from previous generations, and could be because Gen Z, having grown up in material comfort, see a career as something they should enjoy, instead of something necessary to ensure their livelihood, Mr Lim said.
Gen Z are also all about going green: About 95 per cent of respondents agree that it is their responsibility to take care of the environment, and over three quarters also care about whether their family is purchasing green products.
In fact, two in three recycle every chance they can. More than half have donated to carbon-offset programmes. 'I always use both sides of a piece of paper, and I'm trying to make a habit of not taking long showers,' said student Eileen Chua, 17.
Unsurprisingly, Gen Z say that, in choosing a job or employer, they wish to work for an organisation that is environmentally-conscious. Their main source of knowledge about the environment is the media, followed by school and teachers, parents, then discussions among friends, the survey found.
The survey findings indicate that, when it comes to toys, the Internet is also their favourite research tool, followed by getting information from TV programmes and making an actual visit to a shop.
Almost one in five Gen Z-ers spends up to $300 a month on toys, mostly doled out by their parents. The favoured toys are game consoles and gadgets, such as cellphones and music players.
'The good thing about researching online is (that) you get to hear a lot of opinions, from people who own a certain product,' said student Jonathan Leow, 16.
Seven in 10 Gen Z-ers polled spend at least three hours a day online. With tech-savvy Gen Z's preference for doing their own research on products of interest, social-media platforms - which enable users to share information - become a useful marketing tool for advertisers to tap on, said Mr Lim. -- mypaper
