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Sound Blaster X7 preview: Creative Labs aims to make PC audio interesting again

streetcry

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[h=1]Sound Blaster X7 preview: Creative Labs aims to make PC audio interesting again[/h]
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Michael Brown @brownieshq


  • Sep 5, 2014 10:59 AM
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<section class="page"> Creative Labs wants people to fall in love with PC audio again. That’s a challenging task at a time when even gamers who drop big bucks on video-card upgrades think of sound cards as anachronisms. Creative’s strategy: Cover all the bases with a new family of USB audio devices and headphone amps ranging in price from $50 to $400.


I’ll start with the most ambitious new product in the family, the Sound Blaster X7, which Creative product manager Ryan Schlieper demoed for me on Wednesday. The audacious industrial design might turn off some audio purists, but it’ll be right at home on a desktop or atop a gaming tower (even if you’re rockin’ the new Alienware Area 51). A wire rack connected to the back of the device provides a convenient place to hang your headphones. “Management complained because they’d have to make the box bigger to accommodate the rack,” Schlieper said. “But I told them ‘Come on, you gotta do it! It’s so perfect!’” He’s right, of course; I have nowhere to put my cans when they’re not on my head.
<figure class="large "> <figcaption> The X7's form factor might be awkward for an 19-inch entertainment center, but it's great for a desktop or the top of a tower PC.

</figcaption></figure> While the X7 is powered by Creative’s SB-Axx1 audio processor, this box is much more than just an external sound card. It also houses a 100-watt amplifier to drive a pair of bookshelf speakers; a high-power headphone amp to support two pairs of headphones; a beam-forming microphone for gaming, video conferencing, and room calibration; a Bluetooth receiver that supports both aptX and AAC codecs for audio streaming from up to two tablets, smartphones, or other devices simultaneously; an NFC transceiver for Bluetooth device pairing; USB connectivity for hardwired audio streaming from a PC or Mac (asynchronous mode USB audio is supported to reduce jitter, or timing errors, and ASIO support is provided to reduce latency during the decoding process); and USB host connectivity for audio streaming from a tablet or smartphone. Finally, there’s a second USB port for charging the battery in a small device.
[h=2]Audiophile components[/h] In addition to Creative’s own audio processor, the X7 features a Burr-Brown PCM1794 DAC that can convert high-resolution audio files (tracks encoded with up to 24-bit resolution and sampling rates as high as 192kHz) at a signal-to-noise (SNR) ratio of 127dB; a Burr-Brown PCM4220 ADC for converting analog audio to digital (for recording to the PC’s hard drive) at up to 24-bit resolution and up to a 192kHz sampling rate; a Texas Instruments TPA6120A2 headphone amp that can drive two sets of phones with up to 600 ohms impedance; and the aforementioned 100-watt amplifier.


That last spec does come with some caveats: The Texas Instruments TPA3116D2 Class D amp Creative is using drives two four-ohm channels at 50 watts each (many bookshelf speakers present eight ohms of impedance), and you’ll need to buy an optional 24-volt/6-amp power supply to do that. The supplied power adapter only enables the amp to drive two four-ohm channels at 37 watts each, and that drops to 30 watts per channel if you're connecting 8-ohm speakers.


As with some of Asus’s high-end USB audio devices—including the Xonar Essence One—Creative allows you to swap out the X7’s op/amps for anything you find more sonically pleasing. Just pop off the door on the bottom of the device to expose the socketed parts.
<figure class="large "> <figcaption> The X7's op/amps are socketed, so you can pull them out and replace them with whatever you like better. (Those capacitors are Nichicon “Fine Golds.”)
</figcaption></figure> The X7 has all the audio effects that modern Sound Blaster products are known for, including SBX Crystalizer (great for restoring life to MP3s, but I think it can add to most any track), SBX Bass (for boosting low-frequency effects, or LFE), and SBX Smart Volume (for minimizing abrupt changes in volume, such as during commercial TV breaks). The box can also decode Dolby Digital and output six discrete channels (front right/left, surround right/left, center, and a subwoofer for LFE). The EX7 cannot, however, decode Dolby TrueHD or DTS-HD Master Audio, high-definition audio codecs featured most in Blu-ray discs.


You can push a button on the front panel to defeat all of the SBX effects, but Creative has also developed controller apps for Android and iOS devices (a Windows version is coming soon) that exposes individual controls, including the ability to calibrate connected speakers to the room using the built-in mic. (You can also apply audio effects to the incoming mic signal to change the sound of your voice in real time.) The front panel also has an oversized volume control, an 1/8-inch analog mic input, a 1/4-inch headphone output, and an 1/8-inch headphone output.
<figure class="large "> <figcaption> The X7 can support a 5.1-channel home-theater system, but it's decoding capabilities are limited to Dolby Digital.
</figcaption></figure> On the rear panel, you’ll find a switch for toggling the amp to drive 4- or 8-ohm speakers, two-way binding posts (bare wire or banana plugs), right/left RCA audio outputs (plus 1/8-inch outs for right/left surround and center/sub), right/left RCA audio inputs, optical S/PDIF inputs and outputs, a micro USB port, and the holes for that awesome headphone rack.


Creative expects the X7 to fetch $400 when it becomes available in December. Stay tuned for my hands-on review.
[h=2]Sound Blaster E1, E3, and E5[/h] Creative uses the X designator to classify products like the X7 as crossover devices that can be used in both entertainment and audio-recording environments. E-class parts are designed for entertainment, and R-class devices are intended for casual audio-recording applications. (Creative also owns the audio-workstation and keyboard/synthesizer manufacturer E-Mu.)


The Sound Blaster E1 and E3 were launched last May, and the E5 was announced on August 26. All three are portable, battery-powered, USB audio devices and headphone devices designed to work with PCs and Macs as well as smartphones, tablets, and digital media players. The three products scale up in features and capabilities, but they all have built-in mics and dual headphone outputs. Schlieper told me each of them can drive high-impedance headphones (up to 600 ohms).


The E1 ($45 street price) is the simplest of the three, but Creative says it can deliver an impressive SNR of 106dB. The E3 ($129 MSRP, not yet widely available at retail) adds Bluetooth and NFC capabilities along with a DAC that provides a slightly higher SNR of 110dB.
<figure class="large "> <figcaption> The Sound Blaster E3 is a portable USB DAC and headphone amp that also supports Bluetooth and NFC.
</figcaption></figure> Schlieper left me with an evaluation sample of the recently announced $200 Sound Blaster E5, so I won’t go into too much depth about that device here (I’ll save it for my coming review). This model features Creative’s SB-AXX1 audio chip, and it includes all the features in the E1 and E3, plus aptX codec support, support for high-res audio, and more.
[h=2]An audio renaissance?[/h] I think we’re in the midst of a PC audio renaissance. Ad Lib and then Creative led us out of the Dark Age of PC audio when computers generated nothing more than bleeps and bloops. The Middle Ages (the mid- to late 1990s) saw huge improvements in gaming audio, with Aureal Semiconductor and Creative battling to see who could produce the best positional audio effects for PC games (Creative ultimately won, although the victory wasn’t entirely fair, in my opinion). Still, each new generation of sound card introduced new audio capabilities and higher fidelity.


On a parallel track, PCs gained the ability to play audio CDs, and speaker manufacturers began building excellent desktop 2.1-channel speaker systems. Cambridge SoundWorks’ MicroWorks system was the epitome of that trend. But then came the MP3 craze, and by the turn of the century, everyone began to care more about file sizes (and free music) than they did audio quality. MP3s didn’t plunge us back into the Dark Ages, but they did make a lot of people forget what great music sounds like.


Microsoft, meanwhile, screwed up gaming audio with the introduction of its Universal Audio Architecture (UAA) for Windows Vista in 2002. UAA made it very difficult to advance the state of the art in gaming audio.
On the bright side, UAA also helped foster the idea of outputting digital audio over USB for conversion by an external DAC. Early products sounded terrible due to jitter, low-quality DACs, and other issues, but the industry eventually overcame those problems. New codecs such as FLAC and AAC made it possible to shrink audio files without losing fidelity, and a few distributors began selling high-resolution audio recordings online (although both the Super Audio CD and DVD-Audio initiatives flopped).


Today, there’s a whole universe of USB DACs, headphone amps, desktop speakers, headphones, and ear buds on the market. And you needn’t spend a great deal of money to get a high-quality product. I’ll soon let you know if Creative’s latest devices fit that description.


Correction: This story was updated shortly after publication to report that the Sound Blaster X7 has one TI TPA6120A2 headphone amp.

</section>http://www.pcworld.com/article/2602...-aims-to-make-pc-audio-interesting-again.html
 

streetcry

Alfrescian
Loyal
sb-x7-logo.png

[h=3]For Captivating and Adrenaline-Pumping Games[/h] [h=3]For Immersive & Explosive Movies[/h] [h=3]For Mellifluous and Beyond Pristine Music[/h] Ultra High Fidelity Digital Audio Superhighway - from the original uncompressed audio through high-speed USB 2.0 digital audio path, to a high-resolution 24-bit 192kHz 127dB DAC, coupled directly to a powerful 100W built-in amplifier.
Savor the deeply stirring music as it comes alive in stunning details! Kickass 100W Stereo Amplifier


<section style="min-height: 470px;" class="col-xs-12 text-left" id="stereo-amp">A high power, high efficiency Class-D digital amplifier TPA3116D2 delivers up to 100W power (2 x 50W @ 4Ω[SUP]*[/SUP]), allowing you to connect to passive bookshelf or tower speakers. The Sound Blaster X7 features an impedance switch to select between 4Ω and 8Ω to match your speakers to deliver the best audio performance.

* Requires upgrade to high-power adapter (24V 6A)

http://www.soundblaster.com/X7/



</section>
 

Narong Wongwan

Alfrescian (Inf)
Asset
Why creative still in denial? the boat for PC audio sailed long ago.
If they weren't so proud they could have made tonnes by being apple's contractor
 

laksaboy

Alfrescian (Inf)
Asset
That's ugly as fuck. :rolleyes:

http://www.soundblaster.com/X7/#x7-story

BIGGEST BADDEST BOLDEST
BIGGEST array of features for any Sound Blaster, including an unprecedented kickass built-in power amplifier, cross-platform connectivity, and Sound Blaster intelligent audio enhancement technologies.

BADDEST player in the arena of entertainment audio – with only the finest of the finest audiophile-grade components that deliver the absolute best audio performance. Get the best of the best - state of the art “Fine Gold” capacitors just to squeeze out that last drop of performance on top of the already superb audio quality. Indulge yourself with swappable op-amps to gratify your inner connoisseur for exquisite tonal characteristics.

BOLDEST - Dare to overcome mountains of obstacles to create an ultra premium audiophile-grade device and fuse it with such a mind-blowing list of features; and then compress all of it into one stylish compact trapezoidal prism that can be easily connected to the PC and just about anything else.

So if you’ve always aspired to pwn the Everest of Audio, seek no further. It’s here.

^
I think a fucking ah beng wrote the above.

Get this instead:
http://audioengineusa.com/
 

Logisex

Alfrescian
Loyal
I'm surprised that Creative is still around and making ancient products

If people want audiophile, they will go to Adelphi and only old people like me go there now.

Audio products nowadays sound mediocre but products like Beats can still sell at a premium because of he cool factor. Audio companies focus only on the design & marketing now as the main components are all produce from the same factories in China.

So why did Creative make a uber ugly product that does not even have a market?
 

virus

Alfrescian
Loyal
Answer it is production centric, not design center. One can see the design extends from 2d perspective. These r ancient prototype with touch of zen that is passe. At best designed by 2nd year ite.
 

Microsoft

Alfrescian (InfP)
Generous Asset
If people want audiophile, they will go to Adelphi and only old people like me go there.

Depend...on which part of Adelphi...pop in Jaben n chiu see the amt of youngster there...think nowadays more ppl r into portable audio/pc audio/desktop headphone audio then full HiFi. :biggrin:

Beat ish for bass head. It actually doesn't sound tat bad depending on the type of music 1 listen to. Jus dun xpect the mid n high any where near SR009...oh wait...even de DT990 beat it by a mile...:p
 

Droideka

Alfrescian
Loyal
I'm surprised that Creative is still around and making ancient products

If people want audiophile, they will go to Adelphi and only old people like me go there now.

Audio products nowadays sound mediocre but products like Beats can still sell at a premium because of he cool factor. Audio companies focus only on the design & marketing now as the main components are all produce from the same factories in China.

So why did Creative make a uber ugly product that does not even have a market?

because they are creative :rolleyes:
 

streetcry

Alfrescian
Loyal
[h=1]Exclusive! First looks at the Sound Blaster X7, Creative' s new desktop USB DAC and Audio Amplifier[/h] 3 Sep 2014 / By Marcus Wong


First Looks: Creative Sound Blaster X7 http://www.fuckwarezone.com.sg/files/img/2014/09/PS-X7_Mood.jpg
Introducing the Creative Sound Blaster X7.


Hot on the heels of the portable Creative Sound Blaster E5 comes the Sound Blaster X7, a high-end 24-bit /192kHz, 127dB desktop USB DAC and audio amplifier that features a Dolby certified decoder (Dolby Digital 5.1) and a powerful Class D amplifier that delivers a maximum of 80W of power with the provided adapter (40W + 40W @ 4&Omega ), and goes up to 100W (50W + 50W @4&Omega ) with a high-power AC-DC adapter (sold separately).

Built more like a desktop amp and DAC (digital audio converter) the Sound Blaster X7 features Creative&rsquo s own SB-Axx1 multi-core audio processor (the same processor used in some of their popular external audio products), and features no less than 4 Op-Amps that are easily accessible (and hence swappable) via a hatch on the base of the Sound Blaster X7, allowing you to customize your sound before fine tuning it to perfection via the equalizer options in SBX Pro Studio app. http://www.fuckwarezone.com.sg/files/img/2014/09/X7_opamps.jpg
No less than 4 Op-Amps are used, all easily replaceable via a hatch at the bottom of the unit.


Audiophiles will be keen to note that the Sound Blaster X7 uses the Burr-Brown 127dB DAC (PCM1794A) with " current -drive design" for front-out path to achieve high performance SNR, and ships with the following Op-Amps: two New Japan Radio High-performance low-noise Dual OpAmps (NJM2114D) and two TI ultra-low distortion, low voltage-noise density Op-Amp (LME49710) to achieve high performance SNR.

Nichicon " Fine Gold" capacitors offers rich sound in the bass register and clearer highs, while USB 2.0 Host connectivity allows direct streaming of high quality, lossless audio from your Android and iOS devices. Meanwhile, Asynchronous mode USB audio reduces jitter and allows for accurate high-resolution audio data transfer from your computer, with ASIO support to allow for reduced latency, all ensuring that you get the best audio experience possible.

Like the Sound Blaster E series (including the E5), the Sound Blaster X7 can connect to your devices by Bluetooth 4.1 Low Energy connectivity with NFC for quick one-touch pairing, but it also features a pair of speaker binding posts for bookshelf/floor-standing speakers, optical inputs for connection with televisions and other digital input sources, and a full set of line-out jacks with ports for a subwoofer and an additional set of rear speakers. HD codecs like apt X Low Latency and AAC are supported for quality wireless connections, while there is also support for up to two simultaneous Bluetooth connections via Creative Multipoint technology. http://www.fuckwarezone.com.sg/files/img/2014/09/x7_rt_usb_host.jpg
A USB host port sits on the right of the Sound Blaster X7.


http://www.fuckwarezone.com.sg/files/img/2014/09/X7_front.jpg
Two audio jacks for headphones and a separate microphone input jack if you choose not to use the internal microphone.


It seems like Creative has designed the Sound Blaster X7 to be the audio hub for all sources, so you can simply place it in a central location, and switch the sources via Sound Blaster Central, Creative&rsquo s smart device audio app. If multiple sources start playing together though, all the music feeds will play at the same time, so someone has to manually pick which source to keep through the app.

Creative treated us to a performance of a 24bit/176kHz version of Ave Maria as rendered by the Sound Blaster X7 and we must say there was more fullness in the bass notes of the performance, and details like the reverberations of the drum sections immediately became more evident. For movies, we thought the Sound Blaster X7 improved the imaging of the track played (a scene from Cowboys and Aliens), as we could pick out the crunch of boots on rubble as the cowboys shuffled their feet while they talked, and overall we&rsquo d say that vocals were clear, with sound effects much better resolved, thanks to the SBX Crystalizer function. Purists might wish to tune down the effect, and that' s again very much possible through the SBX Pro Studio app controls. http://www.fuckwarezone.com.sg/files/img/2014/09/x7_speaker_ports.jpg
A full set of line out ports for up to 5.1-channel analog audio connectivity.


Creative has packed in some rather intelligent technology in the Sound Blaster X7, as the X7 knows to down-mix multi-channel audio to stereo if only two speakers are plugged in, and can automatically adjust the feed if you switch to headphones for example, thus ensuring an optimum listening experience no matter your set-up. The Sound Blaster X7 has gold-plated 2-Way binding post terminal connectors for passive bookshelf and tower speakers (allowing for both bare wire and banana plug connectivity), a switch for impedance selection.

As with the E series, the Sound Blaster X7 features an in-built microphone with beamforming noise-cancellation technology, and a Texas Instruments (TPA6120A2) 600 &Omega headphone amplifier to support even the most demanding studio-grade headphones. Overall, this seems like a great option not only for audio enthusiasts who want quality audio that they can easily tweak and customize themselves, but also for someone looking for a simple unified solution for all their home/room entertainment needs. http://www.fuckwarezone.com.sg/files/img/2014/09/x7_lineout.jpg

Gold-plated 2-way binding post terminal connectors support passive bookshelf/floor-standing speakers (via bare wires/banana plug connectivity). Note that you only have 4 or 8 ohm impedance options - so refer to your speaker manuals to choose appropriately.


http://www.fuckwarezone.com.sg/files/img/2014/09/x7_optical_in.jpg
The Sound Blaster X 7 supports optical S/PDIF-output connectivity.


http://www.fuckwarezone.com.sg/files/img/2014/09/x7_size.jpg

The Sound Blaster X7 compared to a 13-inch Macbook Pro &ndash it kind of dwarfs the notebook!


One thing that really surprised us though, is how light and portable the set-up is. It' s barely larger than a dictionary, and a whole lot lighter too (it' s just under 1kg). We could easily pick it up with one hand, so this is definitely something that can travel with you - be it from room to room, or even if you' re heading over to a friend' s place for a party and you want to crank up the quality of the audio played back.

The Creative Sound Blaster X7 is available in December 2014 through sg.creative.com/store and all authorized Creative retailers for S$499.

For more information, do head to Creative' s dedicated Sound Blaster X7 page.
 
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