Yes she did. In her application, she put up her vision on the rent opportunities and interestingly a loyalty program.
Poor thing. Was she made to take one of those written tests for the job too? Hahahaha.
It's a transport business that runs as a monopoly.
If the government is any smart, it should have known that it cannot be run on the same principles as a full-fledged commercial company in an oligopoly model, let alone as though it's free competition!
Profitability must be effectively maintained but not maximised, so it should never have been listed, while it must achieve and maintain consistently its primary goal of serving as the main transportation means for the country's workings and keeping its customers, aka the commuters happy. Its product is a bread-and-butter service used by the man on the street, the aunties and karang guni man, the primary school boy, the pregnant insurance agent and homeless people. Poor people can choose not to subscribe to newspapers ala SPH but they cannot not take the train to work.
When customers aren't happy, actually they're pissed, and since the light rail system is a monopoly, (customers in this case have no choice to switch to a different provider of MRT, do they?), and hence they have nowhere to react in the marketplace by putting their $ elsewhere, what they will do is vote for the opposition lah.
It's the govt who ultimately caused the chain reaction to the current situation, first allowing the privatization, subsequent listing and appointing that inept clown at the helm through a walk-in interview like employing data entry clerk. Singapore Power is an example of a "company" that was privatized and not listed. And so far has received far fewer brickbats from the public, with infrequent price hikes and no power outtage. So it can be done.
This woman clown's "ideas" that she submitted in the interview aren't brilliant or anything out of the ordinary. Having stoned in DFS for a few decades these are just very pedestrian and highly common marketing ideas used widely since the land before time. Loyalty program? Bonus points? Membership card? Hello 1987!
SMRT when it was run by her predecessors, was much more efficiently run, people not only had few fewer anger issues and complaints like they do now, they were even happy, I'd say even proud of our light rail system. Nowadays all Singaporeans feel about it is that it's a mad squeeze, they feel resentful, indignant, and the fares just get higher and higher and they can never get onto the connecting train in Yishun during peak hour and the seats seem to have gotten less and less with more carriages with no seats.
Lots of people in CNA forum remarking that this is what results when you allow a company that is intensive on operations to be run by a farmer clown with Zilch operations experience and capabilities.
As if its not bad enough that they put a stupid person at the helm. She is the typical dumb fark local farmer grad pretender you see in the ministries all the time who harbours dreams of ascending scholar appointments and gets by by memorising and repeating platitudes and theories and observations made by smart people.
