Sunday September 6, 11:47 AM
SKorean TV giants tout differing technologies
The world's top two makers of flat-panel televisions are stressing the energy-saving virtues of different display technologies in their race to dominate a huge global market.
With liquid crystal display (LCD) models storming the world market, attention is focusing on developing a greener version that needs less power. South Korea's Samsung Electronics is talking up its LED (light emitting diode) -backlit model. Korean rival LG Electronics hails what it calls next-generation technology using AM OLEDs (active matrix organic light emitting diodes).
Each firm is, however, developing both types of flat panel to meet ever-growing demand. LCD televisions captured 67.3 percent of the world market in the second quarter to June, plasma display panels 6.9 percent and conventional cathode ray tube models 25.7 percent, according to US-based market researcher DisplaySearch.
Samsung launched its new LED-backlit models in mid-March and says it sold 600,000 of them as of June. Yoon Boo-Keun, president of its television business, said the multinational aims to sell more than two million LED-backlit units this year -- some 10 percent of its projected 22 million sales of all LCD units.
Yoon said LED televisions reduce energy consumption by up to 40 percent over traditional LCD screens.
"If every TV in the world switched to LED, we could save 13 million kilowatts of electricity -- enough to supply all 39 million households in Germany," he told a global electronics fair in Berlin on Friday, according to his company.
"Samsung has successfully promoted the LED TV as a whole new species of television," Shim Sue, senior vice president of sales and marketing for the television business, told a recent media briefing. "I'm sure Samsung will continue to lead the LED TV market."
SKorean TV giants tout differing technologies
The world's top two makers of flat-panel televisions are stressing the energy-saving virtues of different display technologies in their race to dominate a huge global market.
With liquid crystal display (LCD) models storming the world market, attention is focusing on developing a greener version that needs less power. South Korea's Samsung Electronics is talking up its LED (light emitting diode) -backlit model. Korean rival LG Electronics hails what it calls next-generation technology using AM OLEDs (active matrix organic light emitting diodes).
Each firm is, however, developing both types of flat panel to meet ever-growing demand. LCD televisions captured 67.3 percent of the world market in the second quarter to June, plasma display panels 6.9 percent and conventional cathode ray tube models 25.7 percent, according to US-based market researcher DisplaySearch.
Samsung launched its new LED-backlit models in mid-March and says it sold 600,000 of them as of June. Yoon Boo-Keun, president of its television business, said the multinational aims to sell more than two million LED-backlit units this year -- some 10 percent of its projected 22 million sales of all LCD units.
Yoon said LED televisions reduce energy consumption by up to 40 percent over traditional LCD screens.
"If every TV in the world switched to LED, we could save 13 million kilowatts of electricity -- enough to supply all 39 million households in Germany," he told a global electronics fair in Berlin on Friday, according to his company.
"Samsung has successfully promoted the LED TV as a whole new species of television," Shim Sue, senior vice president of sales and marketing for the television business, told a recent media briefing. "I'm sure Samsung will continue to lead the LED TV market."
