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Bak kwa prices soar during CNY period, but businesses say customers are not deterred
https://www.asiaone.com/lifestyle/b...rral&utm_campaign=A1+trending&utm_content=c13
Chinese New Year is approaching, and as the festive spirit soars, so have the prices of certain goodies such as bak kwa, a popular barbecued sliced-pork treat.
As much as bak kwa is a staple for Chinese New Year, the yearly price hikes during this period have also undeniably become a part of the festive period.
Several businesses AsiaOne spoke to have confirmed that the prices for their bak kwa are higher during this period, with one store even going up by $10 per kilogramme (kg).
"Our normal price per kg is $68, now it's selling at $78," said Roy Aw, the third-generation owner of Hu Zhen Long, an old-school bak kwa store located along Sago Street.
According to the 61-year-old, this pricing will likely remain until the start of Chinese New Year.
When AsiaOne visited Kim Hua Guan at Balestier Road on Tuesday (Jan 7), staff member Elizabeth said: "Every week (approaching Chinese New Year), there'll be an increase in price of two dollars [for bak kwa]."
Their bak kwa currently ranges from $64 to $66 per kg — an increase of about four dollars compared to the usual off-peak cost of $60 to $62 per kg.
The store will continue adopting this pattern until Jan 26.
Popular bak kwa brands like Bee Cheng Hiang and Kim Hock Guan have also raised their prices in the lead-up to Chinese New Year.
A Shin Min Daily News report saw that their bak kwa prices have increased from $72 per kg last year to $74 per kg and $75 per kg respectively this year.
It seems that despite the mark-ups, bak kwa remains popular with customers.
"For us, the demand is always there," Hu Zhen Long's Roy shared with AsiaOne.
This sentiment is echoed by Kristy, a store manager at Kim Joo Guan's flagship store located along South Bridge Road, who said that they're "usually sold out every day in [the] physical store".