Singapore diners want special offers at restaurants
Mon Apr 13 2009
SoShiok.com
Singaporeans topped the rank globally for citing special offers/promotion as one of their main consideration for choosing a restaurant.
Singapore, April 13, 2009 - When choosing a restaurant, two main factors affect the choice of restaurant global consumers prefer to patronise.
In Singapore, half the respondents (57%), say they are most likely to base their choice of restaurant on the type of cuisine served, according to the latest Global Online study by The Nielsen Company.
At the same, many local diners are also on the look-out for reasonably-priced food (55%).
“Singaporeans are both food lovers and bargain-hunters - judging by the plethora of dining deals offered by credit card companies which have proven popular for many restaurant goers, who often choose their dinner venue based on the availability of an offer,” noted Ms Koh.
“In fact, Singaporeans (14%) topped the rank globally for citing special offers/promotion as one of their main consideration for choosing a restaurant,” she added.
Asked what their favourite fare was when dining out, consumers the world over said their preference was for local cuisine (27%), while traditional international favourites Chinese and Italian were close runners up (26% and 17% respectively).
The only exceptions were Singaporeans, along with the Australians, who nominated Chinese as their favourite cuisine above their local fare; although preferences in Singapore are likely driven by ethnicity, with Singapore’s population made up of 75percent Chinese.
The majority of global consumers (44%) dine out between one and three times per week, althoughas many as 38 percent only enjoy a meal out-of-home once a month or less. Consumers in Asia Pacific dined out more frequently than consumers in other regions.
In Singapore, over two in five (44%) dine in restaurants weekly, at least.
Mon Apr 13 2009
SoShiok.com
Singaporeans topped the rank globally for citing special offers/promotion as one of their main consideration for choosing a restaurant.
Singapore, April 13, 2009 - When choosing a restaurant, two main factors affect the choice of restaurant global consumers prefer to patronise.
In Singapore, half the respondents (57%), say they are most likely to base their choice of restaurant on the type of cuisine served, according to the latest Global Online study by The Nielsen Company.
At the same, many local diners are also on the look-out for reasonably-priced food (55%).
“Singaporeans are both food lovers and bargain-hunters - judging by the plethora of dining deals offered by credit card companies which have proven popular for many restaurant goers, who often choose their dinner venue based on the availability of an offer,” noted Ms Koh.
“In fact, Singaporeans (14%) topped the rank globally for citing special offers/promotion as one of their main consideration for choosing a restaurant,” she added.
Asked what their favourite fare was when dining out, consumers the world over said their preference was for local cuisine (27%), while traditional international favourites Chinese and Italian were close runners up (26% and 17% respectively).
The only exceptions were Singaporeans, along with the Australians, who nominated Chinese as their favourite cuisine above their local fare; although preferences in Singapore are likely driven by ethnicity, with Singapore’s population made up of 75percent Chinese.
The majority of global consumers (44%) dine out between one and three times per week, althoughas many as 38 percent only enjoy a meal out-of-home once a month or less. Consumers in Asia Pacific dined out more frequently than consumers in other regions.
In Singapore, over two in five (44%) dine in restaurants weekly, at least.
