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Singapore Tourism Uses Marilyn Monroe To Lure Indian Tourists

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Alfrescian
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http://www.hindustantimes.com/News-...ures-with-Marilyn-Monroe/Article1-469696.aspx

Singapore lures with Marilyn Monroe

A small marketing gimmick of a model posing as famous Hollywood actor Marilyn Monroe - complete with her white dress flying - caught everyone's imagination at a press conference here and gave a sneak peek into the scores of attractions at Singapore's biggest casino resort scheduled to open next year.

Estimated to attract 13 million visitors, Resorts Sentosa - as the integrated resort is called - will have amongst its list of attractions Asia's only Universal Studios theme park.

From a pair of 15-storeyed tall cranes dancing to a castle right from the animated film Shrek welcoming you, from dinosaurs ogling at you at the Jurassic Park theme arena to a science fiction city - to even celebrity look-alikes like Marilyn Monroe and Betty Boop smiling at you - one would be able to see their imagination come to life in the movie theme park.

Besides the movie theme park - which will have 24 rides - there will also be an oceanarium with 20 million gallons of water. One can simply wear their bathing suits and swim with dolphins and fishes and even see the sharks underwater, before heading off to one of the 30 restaurants and food carts for a snack.

Krist Boo, vice president of the resort, said: "The Indian market is very important to us. It's one of the top three markets in the Sentosa island in Singapore. That's why we will have special travel packages for India travellers to the resort."

"We have tied up with a number of travel operators in India and will announce the packages next month. The average cost of a daily pass to the resort will be around Rs.25,000," Boo told IANS at a press conference here Monday.

Amongst the range of delicacies that will be on the offer in the restaurants, Boo said that there will be vegetarian food and tandoori specialities, keeping the Indian customer in mind.

The resort will have four hotels and spas offering 30 different therapy rooms.

The Resorts Sentosa have had a total investment of approximately 4.32 million US dollars.

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