Can a robot give a decent massage? We tested one at a luxury hotel in New York City
Published Thu, Aug 22 20247:05 PM EDTUpdated 26 min agoTracy Kaler, contributor
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One step inside a spa’s dimly lit room, and I’m already anticipating a serene, therapeutic experience: an hour-long full-body massage that leaves me relaxed and revitalized.
But a recent appointment at ila Only Spa at the luxurious Lotte New York Palace hotel didn’t resemble past spa experiences.
Although a human escorted me into the room, a machine executed the massage — specifically, an artificial intelligence-powered robot courtesy of Aescape, a New York-based lifestyle robotics company.
Entrepreneur Eric Litman founded Aescape in 2017, after experiencing a bulging disc in his neck that he attributed to frequent flying, he said.
He flew so often, he said, that he needed a daily massage for months. Those appointments got him thinking: Is there a better option for people like him who need regular massages, rather than a day at the spa?
Litman secured $80 million in funding and spent seven years on research and development before launching the world’s first customizable robot massage in March.
Lotte New York Palace is the first hotel to partner with Aescape; it leases the machine and debuted the treatments on July 18. It’s also available at select Equinox gyms in New York City as well as the Press Modern Massage in Union Square, according to the company.
