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Apple cut more than 600 California employees after retreating from its car and screen projects​

businessinsider.com37 minutes ago

Tim Cook

Angle down icon An icon in the shape of an angle pointing down.Apple CEO Tim Cook has backed down from two big projects, leading to staff cuts. Richard Drew/AP







  • Apple has cut over 600 employees in California as it pulls back from two major projects.
  • The layoffs follow struggles with cost overruns and delays in Apple's electric car and screen projects.
  • Some employees moved to the company's growing artificial-intelligence division.
As Apple retreats from two ambitious projects, the tech giant has cut more than 600 employees in California, per filings with the state.

On Tuesday, Apple filed a series of notices with the state about layoffs effective in late May for various Santa Clara offices. Bloomberg reported that one of the addresses was home to a new display development office, while the others were for the company's electric car effort.

The layoffs are likely an undercount of the full scope of staff cuts, because Apple had staff working on these projects in other states and countries — although some staff were kept on and reassigned to other projects, Bloomberg noted.
 

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Apple confirms upcoming layoffs affecting 700+ workers, including Apple Car and Micro-LED teams​

Avatar for Filipe Espósito Filipe Espósito | Apr 4 2024 - 5:08 pm PT
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Apple Park | AAPL

Apple is laying off more than 700 employees as the company has just canceled its Apple Car project and is also reconsidering the project to develop in-house Micro-LED displays. The layoffs became known after the company filed WARN notices in the state of California.

Layoffs at Apple affect projects like Apple Car and even Siri​

As seen by 9to5Mac in the latest WARN report provided by the California Employment Development Department, the layoffs affect projects that have been in the news recently. For instance, Apple is laying off 58 employees from one of its offices in Santa Clara. This particular office belonged to LuxVue Technology, a company specializing in Micro-LED displays that Apple acquired in 2014.

In recent months, we’ve heard rumors about Apple canceling its plans to design and produce its own Micro-LED displays for the Apple Watch. Bloomberg recently reported that Apple gave up on the project because the screens “were difficult to produce in sufficient quantities.”

There are also more than 120 layoff notices filed by Apple in San Diego, which aligns with a January report about the company having recently closed a Siri data operations office located there. The office was responsible for evaluating Siri’s responses to users and for helping the company improve the platform’s accuracy.

At the time, Apple offered to relocate all affected employees to offices in Austin, Texas, if they agreed.

Unsurprisingly, the shutdown of the Apple Car project (internally known as Titan) also resulted in layoffs. Some of the offices listed by the records were used by Apple to develop and test its electric car. The company had been actively working on building a vehicle since 2014, but the challenges surrounding it made Apple give up on the project earlier this year.

9to5Mac’s take​

For those unfamiliar, a Worker Adjustment and Retraining Notification (WARN) aims to protect employees by requiring employers to give a 60-day notice to affected employees and both state and local representatives before a plant closing or mass layoff. This gives laid-off employees time to adjust and transition to new jobs.

Apple usually tries to reallocate employees from scrapped projects to other departments. Some of the engineers working on the Apple Car have been offered positions to work on AI-related features at Apple. However, not everyone has the chance to be reassigned since there were more than 2,000 people working on this specific project.

At the same time, the layoffs related to the Micro-LED team corroborate the rumors that Apple will take longer to build its own displays. As for the Siri-related layoffs, the move could be related to a major revamp of Apple’s virtual assistant coming with iOS 18.
 

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More tech layoffs in 2024 likely, due to rising costs, greater automation, say experts​


SINGAPORE – Cost management, adjustments to over-hiring during Covid-19 and the emergence of new automation technologies have all contributed to a spate of layoffs in the tech sector in recent years.

Music-streaming platform Spotify, for example, had three rounds of layoffs in 2023, and let a total of about 2,300 employees go that year.
 

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https://www.cityam.com/nearly-60000-tech-layoffs-so-far-in-2024-and-more-pain-to-come/

Amazon, Dell, Google and Microsoft: Nearly 60,000 tech layoffs so far in 2024 and ‘more pain to come’​


On Wednesday, Amazon said it is cutting hundreds of roles in its cloud computing division so it can invest elsewhere. And last week, Dell Technologies said it was bidding farewell to 6,000 of its employees, about five per cent of its total workforce.

Microsoft cut 1,900 of its staff in January, while Google and Ebay both axed at least 1,000 roles each. Amazon and Snap cut 400 and 500 jobs the following month, respectively.

In 2023, nearly 1,200 tech companies laid off 263,180 people, according to layoffs.fyi.
 

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Amazon, Dell, Google and Microsoft: Nearly 60,000 tech layoffs so far in 2024 and ‘more pain to come’​

BY:JESS JONES


fintech-jobs-1.jpg
The tsunami of tech layoffs which plagued much of 2023 has continued to hit companies of all sizes this year.
The tsunami of tech layoffs that plagued much of 2023 has continued to hit companies of all sizes this year, from startups and mid-size companies to the mega caps.
On Wednesday, Amazon said it is cutting hundreds of roles in its cloud computing division so it can invest elsewhere. And last week, Dell Technologies said it was bidding farewell to 6,000 of its employees, about five per cent of its total workforce.
Microsoft cut 1,900 of its staff in January, while Google and Ebay both axed at least 1,000 roles each. Amazon and Snap cut 400 and 500 jobs the following month, respectively.
In 2023, nearly 1,200 tech companies laid off 263,180 people, according to layoffs.fyi.

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It looks as if 2024 is shaping up to be another challenging year for jobs in the sector. More than 220 tech companies have slashed nearly 57,000 roles since the start of the year.

Many firms dramatically ramped up hiring during the pandemic but are now facing a rebalancing. The industry faces higher levels of competition and dimmed consumer spending, especially in the hardware department.

Media analyst Ian Whittaker suggested cutting jobs was one way for companies to protect their margins. He also suggested firms may be bracing for weaker financial outlooks.

He said: “There is also the matter of the share price and sending a message to investors about your discipline.
 

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This is what I think is at least part of the rationale for the cuts at the likes of Alphabet, Amazon and Microsoft. Given their results, there is a not a need to cut, and two years ago they would have been unlikely to implement such cuts. But making them now sends a signal that you will remain focused. That pleases investors,” Whittaker explained.

Last year, Meta’s share price doubled following Zuckerberg’s “Year of Efficiency”, in which the company slashed tens of thousands of jobs and escalated its use of AI.

Some analysts have blamed the job cuts on a pivot to AI, as companies shift “dead wood” and look to the emerging technology to increase efficiency and compensate for lost workers but at a much cheaper cost.
 
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