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http://www.dailymail.co.uk/sciencetech/article-1235662/Google-plans-sell-Nexus-One-smartphone.html
Google to launch its own branded smartphone in a bid to topple Apple's iPhone
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By Daily Mail Reporter
Last updated at 10:31 AM on 14th December 2009
This picture of the Nexus One was one of many that have appeared on Twitter over the weekend
Google is to launch its own branded mobile phone in a bid to take on Apple's iPhone.
Dubbed the Nexus One, the smartphone will be the search engine giant's attempt to make headway in the lucrative market.
Employees have been given handsets for testing, according to technology blogs.
Until now Google's foray into the mobile market has been limited to producing the Android operating system, which has been installed on the phones of other manufacturers including Motorola and Sony Ericsson.
The new Google device has a touch screen similar to the iPhone and users can search the web by speaking search terms into it.
It has been built in conjunction with Taiwan-based manufacturer HTC and could go on sale as a standard unlocked handset next year.
Customers would still need to have a contract or pay-as-you-go agreement to use it. It is not yet known if any of the UK's network providers will champion the machine in the way O2 offered the iPhone exclusively.
Ben Schachter, an analyst at San Francisco-based Broadpoint AmTech Inc, said: ‘If all of a sudden everyone is getting on the internet via their mobile device, Google needs to make sure it has an influence on that.
More...
‘They need to make sure they have influence on how the mobile web will develop.’
Experts believe aim of the launch is to gain access to valuable consumer data that can be used to sell ads at premium prices, rather than to make money from direct hardware sales, as companies such as Nokia does.
The Nexus One will act as a direct competitor to the iPhone (pictured)
Google said that it had given out handsets for staff to test, so they could ‘experiment with new mobile features and capabilities’ and give quick feedback on the new technology.
Mario Querioz, Google’s London-based vice president of product management, wrote in his blog on Saturday: ‘At Google, we are constantly experimenting with new products and technologies, and often ask employees to test these products for quick feedback and suggestions for improvements.
‘We recently came up with the concept of a mobile lab, which is a device that combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities.'
Rumours of a so-called 'Googlephone' have appeared regularly ever since the internet company bought a Californian mobile software startup company, also called Android, in 2005.
Google to launch its own branded smartphone in a bid to topple Apple's iPhone
<script src="http://scripts.dailymail.co.uk/js/diggthis.js" type="text/javascript"></script>
By Daily Mail Reporter
Last updated at 10:31 AM on 14th December 2009
Google is to launch its own branded mobile phone in a bid to take on Apple's iPhone.
Dubbed the Nexus One, the smartphone will be the search engine giant's attempt to make headway in the lucrative market.
Employees have been given handsets for testing, according to technology blogs.
Until now Google's foray into the mobile market has been limited to producing the Android operating system, which has been installed on the phones of other manufacturers including Motorola and Sony Ericsson.
The new Google device has a touch screen similar to the iPhone and users can search the web by speaking search terms into it.
It has been built in conjunction with Taiwan-based manufacturer HTC and could go on sale as a standard unlocked handset next year.
Customers would still need to have a contract or pay-as-you-go agreement to use it. It is not yet known if any of the UK's network providers will champion the machine in the way O2 offered the iPhone exclusively.
Ben Schachter, an analyst at San Francisco-based Broadpoint AmTech Inc, said: ‘If all of a sudden everyone is getting on the internet via their mobile device, Google needs to make sure it has an influence on that.
More...
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‘They need to make sure they have influence on how the mobile web will develop.’
Experts believe aim of the launch is to gain access to valuable consumer data that can be used to sell ads at premium prices, rather than to make money from direct hardware sales, as companies such as Nokia does.
Google said that it had given out handsets for staff to test, so they could ‘experiment with new mobile features and capabilities’ and give quick feedback on the new technology.
Mario Querioz, Google’s London-based vice president of product management, wrote in his blog on Saturday: ‘At Google, we are constantly experimenting with new products and technologies, and often ask employees to test these products for quick feedback and suggestions for improvements.
‘We recently came up with the concept of a mobile lab, which is a device that combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities.'
Rumours of a so-called 'Googlephone' have appeared regularly ever since the internet company bought a Californian mobile software startup company, also called Android, in 2005.