WP took no chances. WP fielded all its heavyweight A+ candiates in Aljunied GRC and concentrated its firepower there. They are rewarded with a convincing win.
Tampines GRC seemingly was an easier target but NSP failed to win it.
One reason is the quality of the NSP candidates contesting Tampines GRC.
In terms of rally speeches, above average are Syafarin Sarif and Reno Fong; average are Raymond Lim and Goh Meng Seng; hopeless is Gilbert Goh (he should win an award for downright dead boring speeches)!
With this slate of candidates, even with the negative ground sentiments against PAP, it is not enough to swing enough votes towards NSP.
Let's take the example of a computer shop. There is this MBT computer shop that is the only computer shop in the district and has been around for many years. The owner is rude to his customers and the prices are not attractive. In fact, the owner would raise the prices as and when he likes. But things you buy from the shop work and the owner always honour the warranty.
Now there is GMS computer shop setting up in the district. How is GMS shop going to compete with MBT shop?
If MBT shop sells a DVD recorder for $80, will it be good enough to win customers over if GMS shop sells the same DVD recorder for $69? The answer is "No".
The customers have inertia. It will take a lot more than just a discount to win the customers over. For GMS shop to win over the customers, the shop has to over deliver and be generous with the customers. For example, he needs to sell the DVD recorder at $39, plus give an extended warranty of 3 years, plus free 20 pieces of DVD, plus give first 100 customer free membership for one year that entitles to 10% of all items in the shop. On top of that GMS shop assistants must be pleasant looking, friendly, knowledgeable and give the customers a good feeling just by visiting the GMS shop. It is about overwhelming the customers with the good feeling.
Only then would GMS shop have a fighting chance to win over the customers from MBT shop.
So if we look at NSP in Tampines, they did not field the super good candidates and they did not overwhelmingly cover the grounds.
As GMS had himself admitted, NSP had overstretched itself.
To be fair, candidates like Tony Tan and Hazel Poa were not in the equation when GMS planned to contest Tampines GRC. Also, no one had expected a young 24 year old female unknown like Nicole Seah could have generated phenomenal popularity over such a short period of time.
It is pointless to get over 40% votes everywhere, yet you win no seats.
Hopefully, NSP could learn from this experience and concentrate their big guns and ammunition on their targets better next election.
Tampines GRC seemingly was an easier target but NSP failed to win it.
One reason is the quality of the NSP candidates contesting Tampines GRC.
In terms of rally speeches, above average are Syafarin Sarif and Reno Fong; average are Raymond Lim and Goh Meng Seng; hopeless is Gilbert Goh (he should win an award for downright dead boring speeches)!
With this slate of candidates, even with the negative ground sentiments against PAP, it is not enough to swing enough votes towards NSP.
Let's take the example of a computer shop. There is this MBT computer shop that is the only computer shop in the district and has been around for many years. The owner is rude to his customers and the prices are not attractive. In fact, the owner would raise the prices as and when he likes. But things you buy from the shop work and the owner always honour the warranty.
Now there is GMS computer shop setting up in the district. How is GMS shop going to compete with MBT shop?
If MBT shop sells a DVD recorder for $80, will it be good enough to win customers over if GMS shop sells the same DVD recorder for $69? The answer is "No".
The customers have inertia. It will take a lot more than just a discount to win the customers over. For GMS shop to win over the customers, the shop has to over deliver and be generous with the customers. For example, he needs to sell the DVD recorder at $39, plus give an extended warranty of 3 years, plus free 20 pieces of DVD, plus give first 100 customer free membership for one year that entitles to 10% of all items in the shop. On top of that GMS shop assistants must be pleasant looking, friendly, knowledgeable and give the customers a good feeling just by visiting the GMS shop. It is about overwhelming the customers with the good feeling.
Only then would GMS shop have a fighting chance to win over the customers from MBT shop.
So if we look at NSP in Tampines, they did not field the super good candidates and they did not overwhelmingly cover the grounds.
As GMS had himself admitted, NSP had overstretched itself.
To be fair, candidates like Tony Tan and Hazel Poa were not in the equation when GMS planned to contest Tampines GRC. Also, no one had expected a young 24 year old female unknown like Nicole Seah could have generated phenomenal popularity over such a short period of time.
It is pointless to get over 40% votes everywhere, yet you win no seats.
Hopefully, NSP could learn from this experience and concentrate their big guns and ammunition on their targets better next election.
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