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<TABLE border=0 cellSpacing=0 cellPadding=0 width="100%"><TBODY><TR>Oct 26, 2009
SHELL PROMOTION AND TRAFFIC JAMS
</TR><!-- headline one : start --><TR>Nice Saturday turned into a day of stress
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Last Saturday, huge traffic jams formed at Shell stations like this one in Hougang Street 21. -- ST PHOTO: SAMUEL HE
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<!-- START OF : div id="storytext"--><!-- more than 4 paragraphs -->I AM writing to protest against Shell's $1 per litre petrol promotion 'to educate motorists about fuel economy' last Saturday. The promotion caused traffic jams across the island, turning a nice Saturday - when most residents take a break - into a day of stress and grief.
This is not the first time Shell has done such a promotion and it should have been more than aware what would happen. It is ironic that Shell says it is using this promotion to educate motorists on fuel economy.
Motorists were wasting petrol as they waited in line to get its cheap petrol.
In addition, the massive traffic jams created as a result of this promotion meant other road users - who had no interest in the promotion - had to waste more fuel while stuck in traffic and travelling at lower speeds.
Clearly, whatever social rationale Shell used to justify this promotion has failed because many motorists who participated in the promotion had no idea why Shell was doing this and the traffic jams caused have only resulted in increase in CO2 emissions.
Lim Hock Whye
SHELL PROMOTION AND TRAFFIC JAMS
</TR><!-- headline one : start --><TR>Nice Saturday turned into a day of stress
</TR><!-- headline one : end --><!-- show image if available --><TR vAlign=bottom><TD width=330>
</TD><TD width=10>
Last Saturday, huge traffic jams formed at Shell stations like this one in Hougang Street 21. -- ST PHOTO: SAMUEL HE
</TD></TR></TBODY></TABLE>
<!-- START OF : div id="storytext"--><!-- more than 4 paragraphs -->I AM writing to protest against Shell's $1 per litre petrol promotion 'to educate motorists about fuel economy' last Saturday. The promotion caused traffic jams across the island, turning a nice Saturday - when most residents take a break - into a day of stress and grief.
This is not the first time Shell has done such a promotion and it should have been more than aware what would happen. It is ironic that Shell says it is using this promotion to educate motorists on fuel economy.
Motorists were wasting petrol as they waited in line to get its cheap petrol.
In addition, the massive traffic jams created as a result of this promotion meant other road users - who had no interest in the promotion - had to waste more fuel while stuck in traffic and travelling at lower speeds.
Clearly, whatever social rationale Shell used to justify this promotion has failed because many motorists who participated in the promotion had no idea why Shell was doing this and the traffic jams caused have only resulted in increase in CO2 emissions.
Lim Hock Whye
