- Joined
- Sep 22, 2008
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- On Su’s watch, AMD’s market cap has grown from $2 billion to $175 billion in a decade, surpassing rival Intel along the way.
- She’s now taking on Nvidia and trying to grab a bigger chunk of the artificial intelligence market.
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Lisa Su, CEO of AMD, attends the Artificial Intelligence Action Summit at the Grand Palais in Paris, Feb. 10, 2025.
Benoit Tessier | Reuters
When Lisa Su became CEO of Advanced Micro Devices in late 2014, the company was in dire straits and on the brink of potential bankruptcy.
In its core market, computer processors, AMD wasn’t competitive with rival Intel. The company had billions of dollars of debt, and had committed to manufacturing chips for customers that may or may not exist. By the end of the year, AMD was worth a mere $2 billion in market value, while Intel was valued at about $180 billion.
“I actually had mentors in my career saying, you know, I don’t think that that’s a good move,” Su, 55, said in a speech at Stanford University in March, reflecting on her decision to take the gig a little over a decade earlier.
Su is in a very different spot today.
AMD passed rival Intel in market value in 2022 and is now worth $172 billion, a roughly 85-fold increase during Su’s tenure. Millions of gamers rely on AMD processors every day as they power up their Microsoft Xbox and Sony PlayStation consoles. AMD chips are so important that the U.S. government sees them as critical to national security.
