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Dennis Tay knew that he wanted to be an entrepreneur even before he started Naiise, the retail store for all things well-designed. He knew it before he enrolled in entrepreneurship at the Singapore Institute of Management-RMIT University. In fact, he knew it even before PSLE.
"In primary school, I was selling erasers," recalls Mr Tay, 32, referring to the ones with flags of different countries printed on them. "The rare ones were of the United Nations and Singapore, and I could sell them to my schoolmates at a higher price." After selling five of them, he could recoup the cost of the original box of erasers, which he sold back to the bookshop auntie.
He used the money to buy toys that his parents refused to buy for him.
Fast forward to 2013 when, with just an investment of $3,000 out of his own pocket, Mr Tay started Naiise. That first year, Naiise made $30,000. Last year, the company made $5 million.
https://tinyurI.com/5p32xpau
