More of your taxpayer money on SG50 nonsense (Coca Cola)

[laksaboy]

Coca-Cola invites Singapore to ‘Share a Coke’ for SG50 local nicknames and phrases to feature on cans and bottles to celebrate Singapore

The world-famous ‘Share a Coke’ campaign has arrived on The Little Red Dot and for the first time in Singapore, Coca-Cola cans and bottles will feature nicknames and phrases in place of the iconic Coca-Cola logo, to inspire people to share a Coke with those around them.
In celebration of Singapore’s 50th anniversary, from now until the end of August, Coke™, Coke zero™ and Coke light™ cans and bottles will feature commonly-used Singaporean terms such as “Auntie”, “Uncle”, “Ah Boy” and “Chiongster”; colloquial nick names such as “BFF”, “Bestie”, “Babe” and “Bro”; classic expressions such as “I Love You” and “You’re the Best” , and favourite Singlish phrases such as “Gam Siah”, “Relak Lah” and “Chiong Ah”.

“Coca-Cola has been bringing people together and creating moments of happiness in Singapore for nearly 80 years”, said Gill McLaren, General Manager, Coca-Cola Singapore. “SG50 is a milestone year for Singapore and we wanted to do something special that celebrates Singapore’s unique identity and heritage, whilst strengthening the bonds that weave us together as a nation. ‘Share a Coke’ is all about giving people the opportunity to connect and we want friends, family members, work colleagues and even strangers to experience the special moments that are created through the simple act of sharing a Coke.”

“It’s not very often that such a well-known brand swaps its logo for an individual’s name or message,” shared Kannie Yeo, President of the Coca-Cola Collectors Club in Singapore. “The ‘Share a Coke’ campaign is made even more special by the fact that it’s uniquely Singaporean. Not only do the cans and bottles celebrate who we as a nation, they also talk just like us leh! I can’t wait to share them with family, friends and fellow Coke Collectors.”

Coca-Cola fans will have the opportunity to create customised Coca-Cola cans at ‘Share a Coke’ roadshows that will take place across Singapore over the coming months. For every $10 spent on Coca-Cola trademark products, the public can present their proof of purchase at a ‘Share a Coke’ roadshow and receive their very own personalised can of Coca-Cola. “There’s something quite special about receiving a Coca-Cola can with your name on it and we wanted to ensure that everyone in Singapore - no matter how unique their name - has the opportunity to create their very own ‘Share a Coke’ can,” said McLaren. The first roadshows will take place on 26th April. For details on roadshow locations and timings see Appendix A. To view terms and conditions, visit www.coca-cola.com.sg.

Coca-Cola is also inviting people to share their ‘Share a Coke’ stories, photos and videos on social media using the hashtags #ShareaCokeSG and #SG50. McLaren hopes that Singaporeans will embrace the ‘Share a Coke’ campaign and make it their own. “We’re excited to see how people in Singapore will use the cans and bottles to create special moments and memories with the people that matter most to them.” Fans will also be able to create virtual personalised cans online and share them with friends and family, via the ‘Share a Coke’ Facebook App, which will be available on the Coca-Cola Facebook page (www.facebook.com/cocacola), from 4th May 2015.

Since it was first launched in Australia in 2011, the ‘Share a Coke’ campaign has spread happiness in more than 80 countries, including Great Britain, Turkey, Spain, New Zealand, U.S.A and Italy. In the last two summers alone, more than 400 million personalised cans and bottles have been snapped up by people all around the world.

 

[mojito]

Thanks to the PAP, I feel proud to be a singaporean. My vote goes to you, sir!

 

[laksaboy]

Thanks to the PAP, I feel proud to be a singaporean. My vote goes to you, sir!

Sir, your vote is worthless to us. We prefer you to spend $10 on Coca Cola products to express your patriotism.

 

[mojito]

Sir, your vote is worthless to us. We prefer you to spend $10 on Coca Cola products to express your patriotism.

I will be collecting all the different coke cans. Who knows, in another 50 years it might be a collector's item together with SG100 memorabilia.

 

[blackmondy]

Why not share a cock instead, as this Kimchi chiobu teaches her students the right pronunciation.

[video=youtube;wF7qw6TSP8g]https://www.youtube.com/watch?v=wF7qw6TSP8g[/video]

 

[extramarital]

It's not Coca-Cola using taxpayers' money to promote SG50. It's the other way around.

What Coke is doing is using the SG50 anniversary to hype up and sell more of their products in Sinkieland. They are using Singapore's 50th birthday to make more money. Just like during the Christmas Season from mid-December to early January, businesses take advantage of it in order to rake in more money. This is Marketing 101.

 

[laksaboy]

It's not Coca-Cola using taxpayers' money to promote SG50. It's the other way around.

What Coke is doing is using the SG50 anniversary to hype up and sell more of their products in Sinkieland. They are using Singapore's 50th birthday to make more money. Just like during the Christmas Season from mid-December to early January, businesses take advantage of it in order to rake in more money. This is Marketing 101.

Coca Cola is a private enterprise... of course it doesn't use taxpayers' money, duh!

It's those clowns in the SG50 Planning Executive Committee or whatever you call it.

The budget has already been allocated... can spend why waste?

 

[winnipegjets]

It's not Coca-Cola using taxpayers' money to promote SG50. It's the other way around.

What Coke is doing is using the SG50 anniversary to hype up and sell more of their products in Sinkieland. They are using Singapore's 50th birthday to make more money. Just like during the Christmas Season from mid-December to early January, businesses take advantage of it in order to rake in more money. This is Marketing 101.

How much did PAP government give the bottlers of Coke to produce that?

 

[halsey02]

I will be collecting all the different coke cans. Who knows, in another 50 years it might be a collector's item together with SG100 memorabilia.

You might not be around tomorrow, you think this will worth something in 50 years time?....there may not be a Singapore or a PAP....the cans would have been smelted & recycled...are so are your bones...

 

[soIsee]

I will be collecting all the different coke cans. Who knows, in another 50 years it might be a collector's item together with SG100 memorabilia.

50 yrs? No, In a short span of 10 yrs, you will be collecting cans to meek out a miserable living and that includes these Coke cans, of course.

All thanks to the PAP but by then, you will be singing a different tune! LoLoLoL