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01:37
Chinese e-commerce giant Taobao opens first physical shop in Hong Kong’s Tsim Sha Tsui
Edith LinandKayla Chan
Published: 7:11pm, 22 Feb 2025Updated: 9:16pm, 22 Feb 2025
Chinese e-commerce giant Taobao’s first commercial space in Hong Kong, a furniture and lifestyle store co-run with local home repair platform Papabo, has drawn crowds eager to try the products before placing orders online.
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On Saturday, about 100 shoppers queued outside PapaHome at China Hong Kong City in Tsim Sha Tsui, for the opening of the 2,322 square metre store featuring more than 10,000 furniture products from 100 Taobao merchants.
To manage the influx of visitors, the store implemented crowd control measures, allowing customers to enter in batches.
Visitors browsed the wide range of products displayed, testing out sofas and scanning the QR codes for detailed information and discounts.
Customers browse products on display at PapaHome in Tsim Sha Tsui. Photo: Eugene Lee
A resident, who only gave his name as James, said he planned to spend HK$5,000 (US$640) on a new television console or bed, adding that he had never bought furniture on Taobao.
Hong KongHong Kong Economy
Taobao’s first physical store in Hong Kong draws crowds
PapaHome’s 2,322 square metre store in Tsim Sha Tsui boasts more than 10,000 products, allows shoppers to test furniture before ordering
Reading Time:1 minutehttps://www.scmp.com/policies-and-standards#participation
01:37
Chinese e-commerce giant Taobao opens first physical shop in Hong Kong’s Tsim Sha Tsui
Edith LinandKayla Chan
Published: 7:11pm, 22 Feb 2025Updated: 9:16pm, 22 Feb 2025
Chinese e-commerce giant Taobao’s first commercial space in Hong Kong, a furniture and lifestyle store co-run with local home repair platform Papabo, has drawn crowds eager to try the products before placing orders online.
Advertisement
On Saturday, about 100 shoppers queued outside PapaHome at China Hong Kong City in Tsim Sha Tsui, for the opening of the 2,322 square metre store featuring more than 10,000 furniture products from 100 Taobao merchants.
To manage the influx of visitors, the store implemented crowd control measures, allowing customers to enter in batches.
Visitors browsed the wide range of products displayed, testing out sofas and scanning the QR codes for detailed information and discounts.
Customers browse products on display at PapaHome in Tsim Sha Tsui. Photo: Eugene Lee
A resident, who only gave his name as James, said he planned to spend HK$5,000 (US$640) on a new television console or bed, adding that he had never bought furniture on Taobao.
