Jipun yandao actor sacked as face of brewery after getting blackout drunk on their low alcohol beer

[Rogue Trader]

Japanese actor fired from beer ad after drunken escapade​

Actor Ryo Yoshizawa at the Tokyo Stock Exchange in December 2021 | AFP-Jiji
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Jan 7, 2025

An actor hired to be the wholesome face of a low-alcohol beer has been fired after getting drunk and breaking into his neighbor's home, officials said.

Drinks giant Asahi Breweries booked Ryo Yoshizawa, who one fashion magazine said has "national treasure-class handsomeness," for a commercial for its 3.5% Super Dry Dry Crystal beer.

But the 30-year-old, one of Japan's most popular actors, returned home on Dec. 30 perhaps having consumed something stronger.

Yoshizawa was "drunk" and "accidentally made his way into an apartment room next to his," his talent agency Amuse said in a statement Monday.

"I've lost my memories. I think I just went in without asking, because I wanted to use the bathroom," Yoshizawa was quoted by local media as telling police.

"We have decided to terminate our contract" with Yoshizawa, Asahi Group Holdings spokesperson Shiori Shimizu said Tuesday.

"As an alcohol beverage company, we consider his actions unacceptable," Shimizu said.

"We will no longer use him in our future advertisements," she added.

Yoshizawa apologized to his surprised neighbor for the "major trouble he caused," Amuse said, adding that the actor already vacated the apartment.

Like other countries, drinking has been declining in Japan, with low-percentage and alcohol-free beers — and even abstaining — growing in popularity, especially among younger people.

 

[Ah Max]

curious how cum abstention from alcohol iz growing in popularity?

 

[laksaboy]

Asahi fire him, he can go work for Suntory.

 

[laksaboy]

curious how cum abstention from alcohol iz growing in popularity?

There is a hipster 'sober' movement, similar to vegans. They pride themselves on abstaining from alcohol, but wouldn't stop taking selfies of themselves enjoying zero percent alcohol beverages or posting memes mocking those who drink or get drunk. Just a bunch of insecure fuckwits who enjoy social validation of their lifestyle choices.