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Shoppee is owned by Sea the sinkie internet company founded by a young China Chinese guy. Damn huat now. A couple of years ago they even flew Ronaldo in to dance for their cringy 9.9 promo
Most recently Sea bought over a sinkie premier league team (Home United?) and changed the name to Sailors. The newly converted Korean player and the owner are on quite close terms according to reports. Must be plotting to get rid of the non performing malay players
When the ride sharing apps first launched in China in 2013, Alibaba, Tencent and Didi used to 扎钱 to grab market share. It was ridiculous. A taxi trip in Shanghai could cost just 1rmb after discounts.
But their market was big enough to do crazy things like this. Not sure if the sinkie or south east asian market can do the same stunt or not
11.11 in China has traditionally been known as 光棍节 or singles day because of the multiple 1's. Back before online shopping was a economic phenomenon, it was considered to be a lonely activity singles would do at home.
I believe Alibaba was the first to use this in their marketing and it became an annual online event (like Black Friday). Covid lockdowns started to make online portals do this every month. But 11.11 was still the original