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Apr 13, 2010
Burger ad a whopping mistake
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I REFER to Burger King's billboard advertisement on its Angry Whopper. It depicts a woman and man who are fighting and have bruises on their faces from apparent physical violence.
I also note that Burger King has a corporate social responsibility programme, about which its CEO John Chidsey has said: "As a corporation, we define corporate responsibility as looking beyond a strong bottom line to consider the impact of everything we do."
I would like to ask Burger King to consider the impact of their advertisement and name for their burger in the light of this powerful statement.
What is the impact of this advertisement in a world that could urgently do with more peace?
What is the impact of this advertisement in a country where the Government is trying to reduce family violence and crime?
What message is this advertisement giving about anger to a child?
I ask that Burger King remove this advertisement in the interest of creating a more peaceful society. Violence is not a laughing matter.
And perhaps the company could have a vegan/vegetarian burger and call it a peace burger to make up for this unfortunate decision?
I urge companies to be mindful of living out their professed corporate values.
We live in a conflict-ridden world and peace does not lie in the hands of politicians only. It lies within our hearts, our minds, our actions and our speech, at the individual, community and organisational levels.
The website of the Centre for Non-Violent Communication is a great resource for those wanting to improve relationships and resolve conflicts peacefully www.cnvc.org/
Vadivu Govind (Ms)
Burger ad a whopping mistake
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I REFER to Burger King's billboard advertisement on its Angry Whopper. It depicts a woman and man who are fighting and have bruises on their faces from apparent physical violence.
I also note that Burger King has a corporate social responsibility programme, about which its CEO John Chidsey has said: "As a corporation, we define corporate responsibility as looking beyond a strong bottom line to consider the impact of everything we do."
I would like to ask Burger King to consider the impact of their advertisement and name for their burger in the light of this powerful statement.
What is the impact of this advertisement in a world that could urgently do with more peace?
What is the impact of this advertisement in a country where the Government is trying to reduce family violence and crime?
What message is this advertisement giving about anger to a child?
I ask that Burger King remove this advertisement in the interest of creating a more peaceful society. Violence is not a laughing matter.
And perhaps the company could have a vegan/vegetarian burger and call it a peace burger to make up for this unfortunate decision?
I urge companies to be mindful of living out their professed corporate values.
We live in a conflict-ridden world and peace does not lie in the hands of politicians only. It lies within our hearts, our minds, our actions and our speech, at the individual, community and organisational levels.
The website of the Centre for Non-Violent Communication is a great resource for those wanting to improve relationships and resolve conflicts peacefully www.cnvc.org/
Vadivu Govind (Ms)
