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if i am LTA CEO, this is first thing I do....

LaoHongBiscuit

Stupidman
Loyal
i start a bidding process for naming rights for key mrt stations like raffles place, city hall, orchard, dhobyg, bayfront, somerset, little India, chinatown etc.
whichever company can bid highest gets their name on that mrt station

so orchard can rename as apple station, city hall as samsung station.

branding for limited years subject to paying millions in renewal fees

good idea?
 

LexLuthor

Alfrescian
Loyal
i start a bidding process for naming rights for key mrt stations like raffles place, city hall, orchard, dhobyg, bayfront, somerset, little India, chinatown etc.
whichever company can bid highest gets their name on that mrt station

so orchard can rename as apple station, city hall as samsung station.

branding for limited years subject to paying millions in renewal fees

good idea?
Then Sony will bid for Jurong East MRT and rename it "PlayStation".
 

LaoHongBiscuit

Stupidman
Loyal
temasick should start the whole commercialisation naming mrt station project. dhoby ghaut mrt station should be TEMASICK STATION
 
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