How Playboy Gets Twitter Followers

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The famed men's magazine has launched a Twitter-driven strip-tease. For every 15 tweets viewers send during the broadcast
of an Argentine TV show called "Sabado Bus," a section of a Playboy centerfold is revealed.

The "Playboy Tweetgrid" campaign aims to boost the Twitter following of Playboy Argentina. Maria Paz Delgado, a hostess on
the show and a former Miss Buenos Aires, served as the model for the strip teases.

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