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Serious Hilton Singapore Hotel To Uplorry! To Be Renamed As Voco Orchard In 2022!

JohnTan

Alfrescian (InfP)
Generous Asset
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SINGAPORE (THE BUSINESS TIMES) - Hotel Properties Limited's (HPL) landmark Hilton Singapore in Orchard Road will be rebranded to a fairly new brand under IHG Hotels & Resorts.

The 423-room voco Orchard Singapore will open its doors in January next yea
r. voco, a premium brand in the IHG stable, was launched in 2018 and has "quickly reached the milestone of 50 signed hotels (some of which have opened) in more than 20 countries - marking IHG's fastest-ever global expansion", the hotel chain said.

The Singapore property will be the first voco hotel to open in South-east Asia. Existing voco hotels in the region are in places such as Australia and China, with more openings set for Vietnam, Thailand, South Korea, New Zealand and Saipan.

The target is to have 200 voco hotels in leading urban and leisure locations around the world within 10 years.

The first all-suites voco property has been signed in Doha in Qatar, and the first new-build voco hotel has opened for business in Edinburgh, Scotland, with another, in Nanjing in China, preparing to welcome guests later this year.

The voco Orchard Singapore will be IHG's 12th hotel in Singapore and its seventh brand in the country where it joins Regent, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn and Holiday Inn Express. IHG already manages four of HPL's hotels - three in Maldives and one in Vanuatu.



https://www.straitstimes.com/busine...-orchard-road-to-be-rebranded-as-voco-orchard
 

laksaboy

Alfrescian (Inf)
Asset
Voco is owned by the Intercontinental Hotels Group.

At least it won't turn into another ah neh-owned RedDoorz hotel. The RedDoorz brand has already desecrated many hotels out there.

a74c7ccc-b77a-11e9-ae68-64d74e529207_image_hires_061910.jpg
 

JohnTan

Alfrescian (InfP)
Generous Asset
Voco is owned by the Intercontinental Hotels Group.

At least it won't turn into another ah neh-owned RedDoorz hotel. The RedDoorz brand has already desecrated many hotels out there.

a74c7ccc-b77a-11e9-ae68-64d74e529207_image_hires_061910.jpg

It'll be weird to rename the famous Hilton Hotel cheesecake to Voco cheesecake.
 
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