Singapore finds burger campaign a 'mouthful'
2 Jul 2009, 0147 hrs IST, ANI
WASHINGTON: A print advertisement of Burger King’s sandwich in Singapore has come under fire because of its “distasteful” and unappetizing
references to oral sex.
The ad for the “BK Super Seven Incher” shows “mind-blowing” sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by suggestive tagline: “It’ll blow your mind away.”
“Fill your desire for something long, juicy and flame-grilled,” Fox News quoted the ad as saying further.
The ad is a limited time promotion in Singapore, known around the world for its strict government controls of social conduct. And now advertising experts have said the ad leaves little to imagination and should be discontinued.
Mark Duffy, a blogger and an advertising copywriter, said that the advertisement was among the “worst” he had ever seen in more than 17 years of his experience.
A spokeswoman for Burger King, said the ad was produced by a local Singaporean agency, and not by the company’s US advertising firm, Cri-spin Porter plus Bogusky
2 Jul 2009, 0147 hrs IST, ANI
WASHINGTON: A print advertisement of Burger King’s sandwich in Singapore has come under fire because of its “distasteful” and unappetizing
references to oral sex.
The ad for the “BK Super Seven Incher” shows “mind-blowing” sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by suggestive tagline: “It’ll blow your mind away.”
“Fill your desire for something long, juicy and flame-grilled,” Fox News quoted the ad as saying further.
The ad is a limited time promotion in Singapore, known around the world for its strict government controls of social conduct. And now advertising experts have said the ad leaves little to imagination and should be discontinued.
Mark Duffy, a blogger and an advertising copywriter, said that the advertisement was among the “worst” he had ever seen in more than 17 years of his experience.
A spokeswoman for Burger King, said the ad was produced by a local Singaporean agency, and not by the company’s US advertising firm, Cri-spin Porter plus Bogusky
