THE competition in the sky has hit the ground: While budget airlines slug it out for a piece of the lucrative Singapore-Kuala Lumpur route, bus operators are feeling the heat too.
At least one is resorting to slashing its fares, while others say they will focus on improving service standards.
The competitive prices that are being dangled by budget carriers plying the route have resulted in business falling between 5 per cent and 30 per cent during the first quarter this year for major bus operators here.
Airfares can sometimes be priced even lower than coach fares. For the first week of this month, Air- Asia offers some all-in, one-way fares at just $28, while coach fares range from $30 to $65.
Last Wednesday, another budget carrier, Firefly, started operating the same route, with promotional fares going for $36.
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this is sweet Retribution to Aeroline, the very lousy Malaysian company that is badly affected. hahaha, bcos your service Sucks !!!