Fifa asking for too much

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Jan 16, 2010

WORLD CUP BIDS
Fifa asking for too much

<!-- by line --> By Wang Meng Meng

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In September, SingTel went head-to-head with StarHub for the 2010-12 rights to the EPL, and succeeded with a bid of $400 million, a figure that has been quoted in several reports. -- ST PHOTO: TERENCE TAN

FOR months, SingTel and StarHub rejected repeated queries on their joint bid for football's 2010 World Cup broadcast rights, insisting any revelation could jeopardise negotiations with Fifa.On Friday, that wall of silence was shattered.'We understand the importance of the World Cup to Singaporeans but Fifa has been asking for an unreasonable amount,' said SingTel Singapore CEO Allen Lew. And if the impasse with football's world governing body continues, Mr Lew warned that Singaporeans will have to make do with just four live games on free-to-air television. The irony is the telcos may be in this bind because of last year's bidding war for the English Premier League (EPL) TV rights.According to an industry source, Fifa first quoted a price sometime last year to both SingTel and StarHub, an amount both telcos already considered too high.

Read the full story in Saturday's edition of The Straits Times.

 

[ChaoPappyPoodle]

The two kuniangs overbid for EPL. This is a given! There is no way that a small dot like Singapore pays that much for EPL rights. If the bid was proportional to other countries' population size then we would be looking at billions of dollars for Malaysia and Indonesia and Australia.

I am quite cefrtain that FIFA has priced themselves based on certain factors, taking into account population size, previous fees paid and even bids for EPL and other similarly FIFA organized tournaments.

When Singaporeans allow one party to rule over their entire lives then such is the result - resources being poorly utilised. In this case, it is money. Overbidding was foolish but they knew that they could push the costs to subscribers as they have a monopoly.

Kick out the PAPies and true and efficient competition will come into play and costs for many things will be reduced.

 

[prince123456]

this 2 company bid and bid until FIFA becomes greedy ..

shoulld just show middle finger to FIFA.. and boycott them . who cared abt FIFA

 

[po2wq]

... '... but Fifa has been asking for an unreasonable amount,' said SingTel Singapore CEO Allen Lew.
...
According to an industry source, Fifa first quoted a price sometime last year to both SingTel and StarHub, an amount both telcos already considered too high....

:oIo:

dun brame fifa 4 ur own stoopigdity ... u can pay dat price last yr, tis yr u say iz pricey? ... u tink fifa so goondu 2 believe u? ...


on ze other hand, if both starhub n singtel both share last yr's price, each pay oni half of dat amt ... how can last yr's price still b pricey? ...

 

[SneeringTree]

The two kuniangs overbid for EPL. This is a given! There is no way that a small dot like Singapore pays that much for EPL rights. If the bid was proportional to other countries' population size then we would be looking at billions of dollars for Malaysia and Indonesia and Australia.

I am quite cefrtain that FIFA has priced themselves based on certain factors, taking into account population size, previous fees paid and even bids for EPL and other similarly FIFA organized tournaments.

When Singaporeans allow one party to rule over their entire lives then such is the result - resources being poorly utilised. In this case, it is money. Overbidding was foolish but they knew that they could push the costs to subscribers as they have a monopoly.

Kick out the PAPies and true and efficient competition will come into play and costs for many things will be reduced.

*clap* *clap* I think this is succinctly and brilliantly analysed.

 

[Ah Guan]

Singtel-Starfuck are facing new competition from free streamcasting sites hosted in China and East Europe

The technology is cheap to replicate and simple to use

If the 2 GLCs don't sort their shit out this World Cup, they will lose the customer base forever

 

[allanlee]

Dun blame FIFA...... they are just trying to do wat the whole world is doing...... taking easy $$$ from Tarmasick linked companies since the CEO has decided to be santarina claus and give away billions of dollars :p

 

[sammydaddy]

Since Singtel willing to pay $400 million for EPL rights, FIFA might as well milk this stupid cow.

 

[0939]

We are a developed country. so you must pay top price for it. Ist World country. Ist world price.