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Aug 26, 2009
Jamie's to open here
British chef Jamie Oliver's casual Italian restaurant chain will open in Singapore by the end of next year
By magdalen ng
Celebrity chef Jamie Oliver's (left) Jamie's Italian chain serves traditional Italian fare such as grilled meats and pasta. -- PHOTO: PENGUIN BOOKS
BRITISH celebrity chef Jamie Oliver is looking to open two of his casual Jamie's Italian eateries here, with the first expected by the end of next year.
The restaurants are part of a joint venture between Hong Kong-based consulting firm Tranic Franchising and the 34-year-old chef.
Mr Edward Pinshow, president of Tranic, told Life! in a telephone interview from Hong Kong on Tuesday that six outlets - four in Hong Kong and two in Singapore - are currently in the pipeline.
The first Hong Kong outlet is scheduled to open in the third quarter of next year and the company is currently scouting restaurant locations here.
Mr Pinshow predicts the restaurants will be a hit in Singapore. He said: 'Singapore has a dearth of internationally branded restaurants, but it has a huge market.'
Marketed as a chain of casual eateries, Jamie's Italian serves hearty and traditional Italian fare such as pastas and grilled meats. Portions are said to be large, to encourage sharing. The pasta is made fresh on the premises every two hours.
The first Jamie's Italian opened in Oxford last year and there are now five popular outlets in the United Kingdom.
Oliver shot to fame after his 1999 cooking show, The Naked Chef. More shows, cookbooks, cookware and restaurants followed.
His commitment to 'natural food' may mean higher bills for diners here. Meals are expected to cost 10 to 20 per cent more than in the UK. Mr Pinshow said this is because some ingredients will have to be imported. A pasta dish and a soft drink meal is expected to cost less than $20. Add an antipasti and a glass of wine and the bill might go up to $60.
Mr Pinshow believes that Jamie's Italian will cross all boundaries of fine dining. He said: 'From students to CEOs, it's five-star dining for everybody.'
Aug 26, 2009
Jamie's to open here
British chef Jamie Oliver's casual Italian restaurant chain will open in Singapore by the end of next year
By magdalen ng
Celebrity chef Jamie Oliver's (left) Jamie's Italian chain serves traditional Italian fare such as grilled meats and pasta. -- PHOTO: PENGUIN BOOKS
BRITISH celebrity chef Jamie Oliver is looking to open two of his casual Jamie's Italian eateries here, with the first expected by the end of next year.
The restaurants are part of a joint venture between Hong Kong-based consulting firm Tranic Franchising and the 34-year-old chef.
Mr Edward Pinshow, president of Tranic, told Life! in a telephone interview from Hong Kong on Tuesday that six outlets - four in Hong Kong and two in Singapore - are currently in the pipeline.
The first Hong Kong outlet is scheduled to open in the third quarter of next year and the company is currently scouting restaurant locations here.
Mr Pinshow predicts the restaurants will be a hit in Singapore. He said: 'Singapore has a dearth of internationally branded restaurants, but it has a huge market.'
Marketed as a chain of casual eateries, Jamie's Italian serves hearty and traditional Italian fare such as pastas and grilled meats. Portions are said to be large, to encourage sharing. The pasta is made fresh on the premises every two hours.
The first Jamie's Italian opened in Oxford last year and there are now five popular outlets in the United Kingdom.
Oliver shot to fame after his 1999 cooking show, The Naked Chef. More shows, cookbooks, cookware and restaurants followed.
His commitment to 'natural food' may mean higher bills for diners here. Meals are expected to cost 10 to 20 per cent more than in the UK. Mr Pinshow said this is because some ingredients will have to be imported. A pasta dish and a soft drink meal is expected to cost less than $20. Add an antipasti and a glass of wine and the bill might go up to $60.
Mr Pinshow believes that Jamie's Italian will cross all boundaries of fine dining. He said: 'From students to CEOs, it's five-star dining for everybody.'
