Did SingTel Paid US$400 Million For EPL?

[SNAblog]

http://www.techgoondu.com/2009/10/01/commentary-singtel-wins-epl-bid/

Techgoondu.com, 1 Oct 2009

3. Will I have to pay more for mobile and broadband now?

It’s been known that SingTel has paid over-the-top prices for TV content ever since it entered the pay-TV market, in a bid to challenge the exclusive deals that StarHub had previously established in more than a decade of monopoly. Now, how much did SingTel pay to get the rights this time round?

It won’t be a small sum, I guarantee you. The last time StarHub won the bid, they were said to have paid US$150 million. This time round, some earlier speculation puts the figure at a stratospheric US$400 million.

What this means is that the cost of the bid will have to be transferred to someone. Will this be through your SingTel phone bill or your broadband bill? It’s still anyone’s guess now.

Let’s hope for better coverage from SingTel, in any case. And, by the way, who wants to buy my StarHub HD set-top box?

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[Stage 5]

Sinkies have to 'MAI TAN' again.

 

[Alamaking]

According to previous post hor, SH earns around S$5 million a month for just sports subscribers alone.

5 x 12 months x 3 years.. = S$180 million revenues, meaning around US$130 million for 3 years.

SingTel losing money in this deal to spite SH arrr???