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Coffeeshop Chit Chat - Marketing Fiasco</TD><TD id=msgunetc noWrap align=right> </TD></TR></TBODY></TABLE><TABLE class=msgtable cellSpacing=0 cellPadding=0 width="96%"><TBODY><TR><TD class=msg vAlign=top><TABLE border=0 cellSpacing=0 cellPadding=0 width="100%"><TBODY><TR class=msghead><TD class=msgbfr1 width="1%"> </TD><TD><TABLE border=0 cellSpacing=0 cellPadding=0><TBODY><TR class=msghead vAlign=top><TD class=msgF width="1%" noWrap align=right>From: </TD><TD class=msgFname width="68%" noWrap>expertir <NOBR></NOBR> </TD><TD class=msgDate width="30%" noWrap align=right>12:02 am </TD></TR><TR class=msghead><TD class=msgT height=20 width="1%" noWrap align=right>To: </TD><TD class=msgTname width="68%" noWrap>ALL <NOBR></NOBR></TD><TD class=msgNum noWrap align=right> (1 of 3) </TD></TR></TBODY></TABLE></TD></TR><TR><TD class=msgleft rowSpan=4 width="1%"> </TD><TD class=wintiny noWrap align=right>31458.1 </TD></TR><TR><TD height=8></TD></TR><TR><TD class=msgtxt>Special Extracts:

The OBSERVER

www.expertir.wordpress.com/special-mention/
SPECIAL MENTION #29 It Can¡¦t be Everything to Everyone!
On the Business Times (Singapore) today an NUS Marketing Professor puts things in right perspective. The branding of Singapore as it is, ends as in the case of Trying To Be Too Smart in the revamp of tourism branding for Singapore. The outcome? Everyone becomes more confused for sure!
Caption Above: A case of the media agency trying to be too smart and hence, staged such an incoherent marketing fiasco


Caption Above: "YourSingapore" is punching the air as compared with the classsic marketing campaign of "What happens in Vegas, stays in Vegas"

Lessons learnt, this is a negative example of creativity.

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