even if u know that u r paying a bit more for shopping the groceries there, u feel it's really WORTH IT!
their products, esp the cold cuts and the cheeses are very fresh like what they advertised.
NTUC should learn alot from them. when NTUC offers salmon at discounted price, the salmon is anything orangey but in an array of blue, green or other funny colors. when u shop for cold cuts there, u just cannot feel suspicious about how long those meats ve been freezing inside there.