• IP addresses are NOT logged in this forum so there's no point asking. Please note that this forum is full of homophobes, racists, lunatics, schizophrenics & absolute nut jobs with a smattering of geniuses, Chinese chauvinists, Moderate Muslims and last but not least a couple of "know-it-alls" constantly sprouting their dubious wisdom. If you believe that content generated by unsavory characters might cause you offense PLEASE LEAVE NOW! Sammyboy Admin and Staff are not responsible for your hurt feelings should you choose to read any of the content here.

    The OTHER forum is HERE so please stop asking.

China men dare not to carry luxury items because they believe that China communist will confiscate their wealth! Common prosperity


China’s luxury sales see biggest drop in a decade amid economic slowdown​

The decline has brought the country’s luxury market size back to near the 2020 level.

The decline has brought the country’s luxury market size back to near the 2020 level.PHOTO: REUTERS
UPDATED JAN 22, 2025, 05:19 PM
HONG KONG – China’s luxury market sales are estimated to have plunged as much as 20 per cent in 2024, the steepest since at least 2011, as the country’s economic slowdown dents consumer confidence, according to consultancy firm Bain & Co.

The decline has brought the country’s luxury market size back to near the 2020 level, snapping years of exponential growth that was driven in part by a domestic spending boom during China’s Covid-19 closure.
Luxury watches and jewellery were hit the most by the spending slowdown, with sales falling more than 30 per cent from the year before, followed by leather goods and fashion and lifestyle items, Bain said in its latest report released on Jan 21.
The firm expects 2025, especially the first half, to be as challenging, with sales remaining flat in mainland China.
The spending slowdown in the world’s No. 2 economy, which has been the main driver of the global luxury market growth over the past decade, was accompanied by giants from LVMH Moet Hennessy Louis Vuitton to Kering shedding hundreds of billions of dollars in their market value in 2024. The companies are due to release their earnings for the fourth quarter in the coming weeks.
China has been experiencing a painful slowdown amid plunging property prices and a rising youth unemployment rate.
That has weakened consumer confidence, forcing shoppers to stop buying luxury items or seek discounts via channels, including the grey market and shopping in Japan where the yen is cheap.
 
Hainan, China’s duty-free island in the south, has been particularly hit by the slowdown, with sales falling about 29 per cent due to weak spending and more Chinese people shopping overseas, according to the report.

Luxury spending abroad reached about half of the 2019 levels in Europe and was about 120 per cent of the pre-pandemic levels in the Asia-Pacific, especially in Japan, it said.

But Bain remains positive over China’s long-term luxury market growth, as the country still possesses the largest addressable luxury population in the world, it said. BLOOMBERG
 
Back
Top