http://www.businesstimes.com.sg
Published August 5, 2009
Resorts World reaches out to grassroots
By LI DAN WEI
THE People's Association (PA) and Resorts World at Sentosa (RWS) yesterday announced a partnership through which RWS can reach out directly to Singaporeans through the PA's grassroots network.
A memorandum of understanding (MOU) was signed by PA chief executive director Tan Boon Huat and RWS chief executive Tan Hee Teck to seal the collaboration.
Under the scheme, RWS will commit approximately $1.2 million in event and venue sponsorship to PA, its grassroots organisations, PAssion Card and Chingay 2010 next year.
The deal comes under a corporate partnership scheme started by PA in late-2008 through which socially responsible corporations work with PA's grassroots network to support programmes and initiatives that promote social cohesion and community service.
This is the third formal corporate partnership that PA has signed - and its highest-value sponsorship so far. Its two other corporate partners are Nestle Singapore and StarHub.
Published August 5, 2009
Resorts World reaches out to grassroots
By LI DAN WEI
THE People's Association (PA) and Resorts World at Sentosa (RWS) yesterday announced a partnership through which RWS can reach out directly to Singaporeans through the PA's grassroots network.
A memorandum of understanding (MOU) was signed by PA chief executive director Tan Boon Huat and RWS chief executive Tan Hee Teck to seal the collaboration.
Under the scheme, RWS will commit approximately $1.2 million in event and venue sponsorship to PA, its grassroots organisations, PAssion Card and Chingay 2010 next year.
The deal comes under a corporate partnership scheme started by PA in late-2008 through which socially responsible corporations work with PA's grassroots network to support programmes and initiatives that promote social cohesion and community service.
This is the third formal corporate partnership that PA has signed - and its highest-value sponsorship so far. Its two other corporate partners are Nestle Singapore and StarHub.
