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Second Cup cafe at Montreal's Jewish General Hospital linked to woman filmed during violent anti-Israel, anti-NATO demonstrations.
A man dances on the Israeli flag as students gather outside Concordia University to protest the ongoing conflict in Gaza. The students are seen in Montreal, on Thursday, November 21, 2024. Photo by Allen McInnis /Montreal Gazette
Late Saturday, the company announced it had severed ties with the store, shutting it down and terminating its franchise agreement. “Last night, our franchisee at the Jewish General Hospital was filmed making hateful remarks and gestures,” the company said in a public statement posted on Instagram and X.
“This franchisee’s actions are not only a breach of our franchise agreement, but they also violate the values of inclusion and community we stand for at Second Cup.”
ayor Jeremy Levi, whose community of Hampstead is a suburb of Montreal, applauded the news, underscoring, “To every pro-terror, anti-Israel, and antisemite spewing hate: understand this clearly — your vile rhetoric and actions will not go unchecked. Your attempts to intimidate or sow division only strengthen our resolve and unite us in purpose.”
“There are consequences for your reprehensible choices, and we will ensure they are felt,” Levi added in a social media post Saturday evening following the Second Cup announcement.
Idit Shamir, the Israeli Consul General in Toronto, thanked Second Cup for acting swiftly. “Imagine chanting ‘The Final Solution is coming’ and throwing a Nazi salute at @Concordia — while running a café at Jewish General Hospital, a place built by Holocaust survivors,” the Toronto-based official wrote on X.
In videos shared on social media, the woman was filmed wearing a keffiyeh, a traditional Palestinian scarf, black sunglasses and a medical mask initially obscuring her identity. Over the course of the weekend, as news of the incident went viral and drew stern condemnation from across the political spectrum, she was linked to a Second Cup café inside the city’s Jewish General Hospital.Late Saturday, the company announced it had severed ties with the store, shutting it down and terminating its franchise agreement. “Last night, our franchisee at the Jewish General Hospital was filmed making hateful remarks and gestures,” the company said in a public statement posted on Instagram and X.
“This franchisee’s actions are not only a breach of our franchise agreement, but they also violate the values of inclusion and community we stand for at Second Cup.”
ayor Jeremy Levi, whose community of Hampstead is a suburb of Montreal, applauded the news, underscoring, “To every pro-terror, anti-Israel, and antisemite spewing hate: understand this clearly — your vile rhetoric and actions will not go unchecked. Your attempts to intimidate or sow division only strengthen our resolve and unite us in purpose.”
“There are consequences for your reprehensible choices, and we will ensure they are felt,” Levi added in a social media post Saturday evening following the Second Cup announcement.
Idit Shamir, the Israeli Consul General in Toronto, thanked Second Cup for acting swiftly. “Imagine chanting ‘The Final Solution is coming’ and throwing a Nazi salute at @Concordia — while running a café at Jewish General Hospital, a place built by Holocaust survivors,” the Toronto-based official wrote on X.
