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Business Slump : Retail sales dive as holiday spending slumps

DerekLeung

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Retail sales dive as holiday spending slumps
Wed Jan 14, 2009 3:22pm EST

By Lucia Mutikani

WASHINGTON (Reuters) - Sales at retailers dropped a steep 2.7 percent in December, government data showed on Wednesday, as a deteriorating economy forced consumers to cut back on spending during the key holiday period.

The dour data suggested fourth-quarter economic growth probably shrank more sharply than had been thought and a trend that likely continued into the new year, fanning fears the year-long recession has the potential to be the longest and deepest since the 1981 downturn, which lasted 16 months.

"Expect fourth quarter GDP (gross domestic product) to be very weak. Retail sales are one of the primary inputs to GDP and the sharp drop in consumer spending suggests that GDP could have fallen as much as four percent," said Kathy Lien, director of currency research at GFT Forex in New York.

The Commerce Department said total retail sales fell to a seasonally adjusted $343.2 billion last month, taking sales for the whole of 2008 down 0.1 percent. That was worse than analysts' median forecast for a 1.2 percent in December sales.

December's drop was the biggest since October last year when sales fell 3.4 percent. Compared to the same period a year earlier, sales plunged by a record 9.8 percent, beating the previous all-time drop of 8.2 percent in November.

Stocks on Wall Street tumbled, with the Dow Jones industrial average slumping to mid-December levels, while Treasury debt prices surged, tapping a safe-haven bid from the grim data. The dollar rallied against the euro after ratings agency Standard & Poor's downgraded Greece's debt rating.

Falling household wealth, rising unemployment, tight credit conditions and a murky economic picture have forced consumers to cut back sharply on spending, which accounts for about two thirds of U.S. economic activity.

"The December report is another stark reminder of the extensive damage to consumer confidence and spending from the deepening recession," said Brian Bethune, chief U.S. financial economist at IHS Global Insight in Lexington, Massachusetts.

Excluding motor vehicles and parts, sales tumbled a record 3.1 percent after a 2.5 percent fall in November and were way below analysts' expectations for a 1.3 percent fall.

Total sales, excluding autos, rose 3.0 percent in 2008.

Analysts, however, were encouraged that steps by the Federal Reserve -- the U.S. central bank -- to flood financial markets with cash and the reduction of its benchmark interest rates to virtually zero were starting to show results.

Mortgage applications rose last week, spurred by a surge in refinancing, but low mortgage rates have yet to fuel demand for loans to buy homes. The Mortgage Bankers Association's index measuring mortgages to buy homes fell 14.1 percent last week.

"With credit markets now beginning to thaw, the pace of sales declines should at least ease in the months ahead. Unfortunately, leading indicators of the labor market continue to point south while households' wealth, income, savings and credit remain constrained," said Michael Darda, chief economist at MKM Partners in Greenwich, Connecticut.

BANKRUPTCY FILINGS MAY RISE

Analysts said plunging retail sales could result in more retailers filing for bankruptcy. On Wednesday, Nortel Networks Corp, North America's biggest telephone equipment maker, filed for bankruptcy.
 

DerekLeung

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Other bankruptcy filings included regional department store chain Gottschalks Inc and apparel chain Goody's LLC which said it would liquidate its remaining stores.

Underscoring the grim outlook, business inventories fell 0.7 percent in November, the biggest decline since November 2001 when they dropped 1.1 percent. It was worse than analysts' median forecast for a 0.5 percent fall.

"It's a pretty bad wipeout. It is consistent with the view that this is probably comparable to the big recessions we had in the 1970s and 1980s," said Scott Brown, chief economist at Raymond James & Associates in St. Petersburg, Florida.

Retail sales were dragged lower as gasoline receipts tumbled 15.9 percent after diving by a record 18.3 percent in November due to a plunge in the cost of oil from record highs.

Excluding autos and gasoline, sales dived 1.5 percent in December, the biggest drop since September 2001 when they plummeted 1.7 percent.

Department stores sales fell 2.3 percent in December following a 1.7 percent gain in November.

Clothing stores sales dropped 2.5 percent after rising 0.1 percent in November and sporting-goods sales also were down 0.4 percent following a 2.1 percent increase in November.

Both are categories of goods that typically are bought as Christmas presents, but shoppers were in a less generous mood. Americans are also eating out less and sales at food services and drinking places plunged 2.2 percent in December, the biggest drop since September 2001 when they fell 2.4 percent.

Sales of new cars and parts fell 0.7 percent last month, extending a 0.3 percent drop seen in November. Lack of access to credit and mounting job losses have seen steep falls in new car sales over the past months.

Highlighting the deepening economic slump, imports dropped 4.2 percent in December after falling 7.0 percent the previous month, a Labor Department report showed, as costs for oil and many nonpetroleum products tumbled. Import prices have dropped for five straight months.

(Additional reporting by Doug Palmer in Washington, Brad Dorfman in Chicago, and Julie Haviv and John Parry in New York; Editing by James Dalgleish)
 
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