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How can Breadtalk pour from a packed carton of Yeo's soya bean milk and label it as "freshly prepared"?!
How come Opposition parties keep quiet and didn't ask "where's our money?!"
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Breadtalk-cock guilty of misrepresentation?
- Thread starter Scrooball (clone)
- Start date
How can Breadtalk pour from a packed carton of Yeo's soya bean milk and label it as "freshly prepared"?!
How come Opposition parties keep quiet and didn't ask "where's our money?!"
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I really don't see what is the appeal of Breadtalk bakeries. You can find all you want in various other bakeries, from the neighbourhood bakeries to the more atas ones such as Prima Deli and Bengawan Solo.
Just because George Quek kisses the pappies' ass and secured all the prime locations for its outlets, doesn't make the brand any worthier.
Just because George Quek kisses the pappies' ass and secured all the prime locations for its outlets, doesn't make the brand any worthier.
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Stupid FT can't even write properly ... the boss asked them to write "freshly pour"
Ha ha... a'good one.
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Breadtalk is overrated and overhyped, just like Din Tai Fung. 
I really don't see what is the appeal of Breadtalk bakeries. You can find all you want in various other bakeries, from the neighbourhood bakeries to the more atas ones such as Prima Deli and Bengawan Solo.
Just because George Quek kisses the pappies' ass and secured all the prime locations for its outlets, doesn't make the brand any worthier.
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Breadtalk tries to rise above scandal
Amid consumer backlash, bakery chain BreadTalk has come out to defend the freshness of its main products - bread, buns and cakes.
After news broke on Monday that the 46-outlet chain's "freshly prepared" soya milk drink was in fact repackaged from Yeo's brand soya bean milk, consumers slammed the firm online, with many questioning the freshness of its other products.
"We want customers to know that all our buns and breads are freshly baked at each outlet," said Ms Joyce Koh, BreadTalk Group's senior vice-president of brand development, yesterday.
"Cakes and larger loaves of bread are baked at our central kitchen daily and transported to outlets."
Related Story
BreadTalk says sorry for not-so-fresh soya milk
She added that buns and bread not sold at the end of the day are discounted to speed up sales. Leftover buns are distributed to staff.
"We don't sell them the next day," she said, adding that juices are freshly squeezed at either the outlets or at the firm's Upper Paya Lebar central kitchen.
BreadTalk's actions came to light after a photograph showing an employee filling plastic bottles with Yeo's brand soya bean milk went viral online on Monday night.
BreadTalk pulled the bottled drink off its shelves the same day, and apologised to customers on Tuesday on its Facebook page "for any misaligned presentation or wrong impressions created".
Communications experts agree that admitting the mistake was a good move but say it will take some effort to regain consumers' trust.
Veteran PR practitioner Cho Pei Lin said: "Admitting that they did pour Yeo's soya milk into bottles is the best they can do. It is better than denying... or clamming up."
But, said the managing director of Asia PR Werkz, "what they did was so wrong that even being honest may not be enough of an apology to customers who faithfully bought their products thinking they were freshly prepared".
"Customers feel cheated and betrayed by a trusted brand."
Dr Seshan Ramaswami, an associate professor of marketing at Singapore Management University, agreed that apologising right away was a good move, but that the wording of the apology was important.
He said: "The words 'misaligned presentation' is public relations speak and a very awkward way of phrasing what people thought of as clear deception."
He suggested offering discounts for a week or two, and displaying the apology as a poster at the various outlets for a few days.
When asked what BreadTalk could do to regain trust, Dr Ang Swee Hoon, an associate professor of marketing at National University of Singapore's business school, suggested it put a time-stamp on bread items so customers can assess their degree of freshness.
"When you make a mistake, you want to compensate for it. But you should overcompensate first to show your sincerity," she said, adding that the incident is likely to affect sales at BreadTalk temporarily.
Student Rachel Jiang, 16, said she must have consumed at least 50 bottles of BreadTalk's soya bean drink over the past two years.
"Every time I passed by the MRT station I would buy one. I thought it was freshly prepared, and I was paying more for (that)," said the Secondary 4 student.
"I felt very cheated when I found out it was Yeo's. It is so dishonest. I wonder how long they would have continued this if they were not busted," she said, adding that she will no longer be a BreadTalk customer.
But Mr Marc Tan, a salesman, said he will continue to have his twice- monthly breakfast at BreadTalk's Ang Mo Kio branch.
The 53-year-old said: "What they did was not right, but I love their soft-boiled eggs and tea. And my son loves their pork floss bun.
"I don't drink their soya milk anyway, so we will still go back."
Amid consumer backlash, bakery chain BreadTalk has come out to defend the freshness of its main products - bread, buns and cakes.
After news broke on Monday that the 46-outlet chain's "freshly prepared" soya milk drink was in fact repackaged from Yeo's brand soya bean milk, consumers slammed the firm online, with many questioning the freshness of its other products.
"We want customers to know that all our buns and breads are freshly baked at each outlet," said Ms Joyce Koh, BreadTalk Group's senior vice-president of brand development, yesterday.
"Cakes and larger loaves of bread are baked at our central kitchen daily and transported to outlets."
Related Story
BreadTalk says sorry for not-so-fresh soya milk
She added that buns and bread not sold at the end of the day are discounted to speed up sales. Leftover buns are distributed to staff.
"We don't sell them the next day," she said, adding that juices are freshly squeezed at either the outlets or at the firm's Upper Paya Lebar central kitchen.
BreadTalk's actions came to light after a photograph showing an employee filling plastic bottles with Yeo's brand soya bean milk went viral online on Monday night.
BreadTalk pulled the bottled drink off its shelves the same day, and apologised to customers on Tuesday on its Facebook page "for any misaligned presentation or wrong impressions created".
Communications experts agree that admitting the mistake was a good move but say it will take some effort to regain consumers' trust.
Veteran PR practitioner Cho Pei Lin said: "Admitting that they did pour Yeo's soya milk into bottles is the best they can do. It is better than denying... or clamming up."
But, said the managing director of Asia PR Werkz, "what they did was so wrong that even being honest may not be enough of an apology to customers who faithfully bought their products thinking they were freshly prepared".
"Customers feel cheated and betrayed by a trusted brand."
Dr Seshan Ramaswami, an associate professor of marketing at Singapore Management University, agreed that apologising right away was a good move, but that the wording of the apology was important.
He said: "The words 'misaligned presentation' is public relations speak and a very awkward way of phrasing what people thought of as clear deception."
He suggested offering discounts for a week or two, and displaying the apology as a poster at the various outlets for a few days.
When asked what BreadTalk could do to regain trust, Dr Ang Swee Hoon, an associate professor of marketing at National University of Singapore's business school, suggested it put a time-stamp on bread items so customers can assess their degree of freshness.
"When you make a mistake, you want to compensate for it. But you should overcompensate first to show your sincerity," she said, adding that the incident is likely to affect sales at BreadTalk temporarily.
Student Rachel Jiang, 16, said she must have consumed at least 50 bottles of BreadTalk's soya bean drink over the past two years.
"Every time I passed by the MRT station I would buy one. I thought it was freshly prepared, and I was paying more for (that)," said the Secondary 4 student.
"I felt very cheated when I found out it was Yeo's. It is so dishonest. I wonder how long they would have continued this if they were not busted," she said, adding that she will no longer be a BreadTalk customer.
But Mr Marc Tan, a salesman, said he will continue to have his twice- monthly breakfast at BreadTalk's Ang Mo Kio branch.
The 53-year-old said: "What they did was not right, but I love their soft-boiled eggs and tea. And my son loves their pork floss bun.
"I don't drink their soya milk anyway, so we will still go back."
The Consumer Association should step in to protect the rights of the consumer..
But here we have the CASE executive Yeo Guat kwang, the AMK MP who holds 64 job title and has not time for such frivolity. Also Breadtalk supports PAP strongly .
I think the authorities will just brush this incident as a one off thing and will only give them a gentle reminder to serve the right food.
I would gladly support any petition to ban Breadtalk or to take them to court for cheating..
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You have a PAP MP in charge of CASE, it, itself speaks wonder isn't?, you want them to investigate Cronies like Breadkcock?? Just like M.O.M., it is a 'workers' ministry, used to be called Ministry of Labour, but the only 'labourers' they look after are the paying "labourers" known as the EMPLOYERS; for these entities pay millions to them, to afford, designer chairs, in which you can not even afford.
Protection of consumer rights...come off it....they don't cheat you blind, you thank your lucky stars! , you complain, these retailers will tell you discreetly, your government, is doing the same thing; we only learn from the best.
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The 53-year-old said: "What they did was not right, but I love their soft-boiled eggs and tea. And my son loves their pork floss bun.
"I don't drink their soya milk anyway, so we will still go back."
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This type of dumbfuck sinkies belonging to the 60.1% that's keeping vile pap in power.
No wonder 53 years old still a salesman
"I don't drink their soya milk anyway, so we will still go back."
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This type of dumbfuck sinkies belonging to the 60.1% that's keeping vile pap in power.
No wonder 53 years old still a salesman
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Yeo the fuck face should have bread shoved in his mouth for talking cock all the time but no action.
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I second that.
Breadtalk is just empty talk whereas Four Leaves walk the talk! Four leaves has been around much longer than Breadtalk!
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