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Yoshitsune Minamoto
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Singapore
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Jan 9, 2010
Blogger tests cake ad
She writes about asking a birthday cake from the bank and her entry draws both love and hate from netizens
By john lui
After some confusion, the Marine Parade branch manager eventually gave the food blogger, Kitchen Tigress, a cake (above). -- PHOTO: COURTESY OF KITCHEN TIGRESS, OCBC
A WOMAN with a cheeky sense of humour and a point to prove walked into an OCBC Bank branch in Marine Parade and asked for a birthday cake, because the bank's commercial show the staff throwing a surprise birthday party for a customer. The staff told her that she had mistaken the intent of the commercial and that she had taken too literally the advertisement demonstrating the personalised service of the bank. But the woman persisted and left only after a manager bought her a 7.6cm cake from a nearby shop. Now the woman, who goes by the name of Kitchen Tigress on her food blog, has become a mini celebrity on the Internet. After she posted a description of her Sunday's visit to the bank earlier this week, close to 400 commenters - 100 times more than usual - logged in to both praise and condemn her act. Her supporters hail her as a consumer hero and a critic of warm and fuzzy commercials that promise more than they can deliver. But others call her arrogant, ill-mannered and naive to have taken an advertisement at face value.
Read the full story in Saturday's edition of The Straits Times Life!
[email protected]
What do you think of Kitchen Tigress' birthday cake request? Write to [email protected]
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Home > Breaking News > Singapore > Story
Jan 9, 2010
Blogger tests cake ad
She writes about asking a birthday cake from the bank and her entry draws both love and hate from netizens
By john lui
After some confusion, the Marine Parade branch manager eventually gave the food blogger, Kitchen Tigress, a cake (above). -- PHOTO: COURTESY OF KITCHEN TIGRESS, OCBC
A WOMAN with a cheeky sense of humour and a point to prove walked into an OCBC Bank branch in Marine Parade and asked for a birthday cake, because the bank's commercial show the staff throwing a surprise birthday party for a customer. The staff told her that she had mistaken the intent of the commercial and that she had taken too literally the advertisement demonstrating the personalised service of the bank. But the woman persisted and left only after a manager bought her a 7.6cm cake from a nearby shop. Now the woman, who goes by the name of Kitchen Tigress on her food blog, has become a mini celebrity on the Internet. After she posted a description of her Sunday's visit to the bank earlier this week, close to 400 commenters - 100 times more than usual - logged in to both praise and condemn her act. Her supporters hail her as a consumer hero and a critic of warm and fuzzy commercials that promise more than they can deliver. But others call her arrogant, ill-mannered and naive to have taken an advertisement at face value.
Read the full story in Saturday's edition of The Straits Times Life!
[email protected]
What do you think of Kitchen Tigress' birthday cake request? Write to [email protected]
<!-- by line --> <!-- end by line --> <!-- end left side bar --> <!-- story content : start -->