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http://www.cooltechzone.com/2010/04/20/why-apple-is-going-after-amd-for-chips/
Why Apple is Going After AMD for Chips
Written by: Gundeep Hora on 4/20/10 | Filed Under Apple | Share ShareThis
On the surface, it seems crazy. Why would Apple, which has seen amazing success with Intel’s CPU line, give that up for AMD? That would not only mean renegotiating supply contracts with a notoriously erratic company but redesigning the company’s entire computer lineup, too — and probably a ground-up rewrite of the MacOS, to boot.
For a company like Apple that prides itself on fine-grained control over every aspect of its hardware and a reputation for stability and reliability, it sounds like a downright disastrous idea.
But there’s one big reason why this news could be legit: Money. In a nutshell, Intel chips are expensive, and AMDs are cheap. Intel justifies its markup because, for now, its chips are faster. But many vendors are finding that the latest generation of AMD chips are about as good as Intel’s — maybe not Prime beef for dinner, but at least Choice. For a company coming under increasing pressure over its $2,000-plus laptops from users who can get similar specs in a PC for hundreds less, that alone is a compelling argument.
Read the full story at Yahoo! News.
Why Apple is Going After AMD for Chips
Written by: Gundeep Hora on 4/20/10 | Filed Under Apple | Share ShareThis
On the surface, it seems crazy. Why would Apple, which has seen amazing success with Intel’s CPU line, give that up for AMD? That would not only mean renegotiating supply contracts with a notoriously erratic company but redesigning the company’s entire computer lineup, too — and probably a ground-up rewrite of the MacOS, to boot.
For a company like Apple that prides itself on fine-grained control over every aspect of its hardware and a reputation for stability and reliability, it sounds like a downright disastrous idea.
But there’s one big reason why this news could be legit: Money. In a nutshell, Intel chips are expensive, and AMDs are cheap. Intel justifies its markup because, for now, its chips are faster. But many vendors are finding that the latest generation of AMD chips are about as good as Intel’s — maybe not Prime beef for dinner, but at least Choice. For a company coming under increasing pressure over its $2,000-plus laptops from users who can get similar specs in a PC for hundreds less, that alone is a compelling argument.
Read the full story at Yahoo! News.