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SAN FRANCISCO - Sales of Galaxy S3, the latest flagship smartphone from Samsung, have been helped
rather than hurt by the South Korean company's patent lawsuit with US technology giant Apple, a new
report said on Tuesday.
<a href="http://s1267.photobucket.com/albums/jj559/365Wildfire/?action=view&current=b8ac6f27ad2711d5f0f122.jpg" target="_blank"><img src="http://i1267.photobucket.com/albums/jj559/365Wildfire/b8ac6f27ad2711d5f0f122.jpg" border="0" alt="Photobucket"></a>
The Galaxy S3 has enjoyed average growth of 9 percent each week since August 1, when the US District
Court in Northern District of California started a high-profile jury trial on the patent infringement dispute
between Apple and Samsung, according to the report by market research firm Localytics.
Study by Localytics showed a huge spike of Galaxy S3 sales between August 21 and August 27, the week
when the US federal court jury ruled in favor of Apple.
The sales spike suggested that Samsung actually benefit from the news of the lawsuit verdict, Daniel Ruby,
director of online marketing at Localytics, noted in a blog post.
Localytics found in its study that Galaxy S3 sales also spiked in the week of September 12, when Apple
unveiled its new generation of iPhone 5 smartphone.
Ruby pointed out that Apple's announcement was quickly followed by hundreds of stories comparing the
iPhone 5 and Galaxy S3, "most of which again suggested they were similar or more capable."
rather than hurt by the South Korean company's patent lawsuit with US technology giant Apple, a new
report said on Tuesday.
<a href="http://s1267.photobucket.com/albums/jj559/365Wildfire/?action=view&current=b8ac6f27ad2711d5f0f122.jpg" target="_blank"><img src="http://i1267.photobucket.com/albums/jj559/365Wildfire/b8ac6f27ad2711d5f0f122.jpg" border="0" alt="Photobucket"></a>
The Galaxy S3 has enjoyed average growth of 9 percent each week since August 1, when the US District
Court in Northern District of California started a high-profile jury trial on the patent infringement dispute
between Apple and Samsung, according to the report by market research firm Localytics.
Study by Localytics showed a huge spike of Galaxy S3 sales between August 21 and August 27, the week
when the US federal court jury ruled in favor of Apple.
The sales spike suggested that Samsung actually benefit from the news of the lawsuit verdict, Daniel Ruby,
director of online marketing at Localytics, noted in a blog post.
Localytics found in its study that Galaxy S3 sales also spiked in the week of September 12, when Apple
unveiled its new generation of iPhone 5 smartphone.
Ruby pointed out that Apple's announcement was quickly followed by hundreds of stories comparing the
iPhone 5 and Galaxy S3, "most of which again suggested they were similar or more capable."
